Audiobooks by Philip Kotler

Redefining Retail: 10 Guiding Principles for a Post-Digital World

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss the main challenges retailers face in a world that's been fundamentally transformed by the digital revolution; how to future-proof your marketing strategy, including ten guiding principles for a new customer experience at retailers and consumer brands; and the opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.

Giuseppe Stigliano, Philip Kotler (Author), Steve Menasche (Narrator)

Audiobook

Marketing 6.0: The Future Is Immersive

In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Graham Rowat (Narrator)

Audiobook

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the 'Father of Modern Marketing,' professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: a post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity; discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030; and explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors.

Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Philip Kotler (Author), Eric Jason Martin (Narrator)

Audiobook

Kellogg on Marketing, 3rd Edition: The Marketing Faculty of the Kellogg School of Management 3rd Edi

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Listeners will also find: Discussions of the unique challenges facing brands in designing and managing their image and techniques for building resilient brands Strategies for creating loyal customers and developing personalization at scale Strategies for designing effective omni-channel marketing platforms Strategies for crafting a successful cross-platform communications campaigns Discussions on the application of data analytics and artificial intelligence to the creation of successful marketing programs An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Alexander Chernev, Philip Kotler (Author), Tim Andres Pabon (Narrator)

Audiobook

[German] - Marketing 5.0

Haben Sie Finger am Puls der Zeit - entdecken Sie das Marketing neu mit den einflussreichsten Bestsellerautoren und Management-Gurus der Gegenwart. Sie haben sicher schon von künstlicher Intelligenz, Robotern, Augmented Reality, Virtual Reality, neuronalen Netzen, Blockchains usw. gehört. Aber haben Sie sich jemals gefragt, wie Marketing im 'Datenzeitalter' funktionieren kann? In Marketing 5.0 erzählen Philip Kotler, Hermawan Kartajaya und Iwan Setiawan wie Marketingfachleute die sich rasch entwickelnden Technologien nutzen können, um Kundenbedürfnisse zu erfüllen, nicht durcheinander zu kommen und das richtige Geschäftsmodell zu wählen, um die Rentabilität ihres Unternehmens zu verbessern. In diesem Hörbuch tauchen Sie in eine Reihe wichtiger Themen ein, die für das Verständnis des modernen Marketings notwendig sind, darunter: • Grundlagen der 'Marketing 5.0'; • Unterschied im Marketing für Babyboomer und Generationen X, Y, Z und Alpha; • Die marketingrelevanten Folgen der Covid-19-Pandemie; • Aufbau einer inklusiven, nachhaltigen Gesellschaft; • Die Zukunft der Customer Experience (CX); • Transmediales Storytelling; • Internet der Dinge und Blockchain für das Marketing; • Vorherbestimmung der Marktnachfrage; • Künstliche Intelligenz für die Marketingautomatisierung und vieles mehr. Marketing 5.0 ist ideal für traditionelle und digitale Marketingfachleute sowie für Marketing- und Wirtschaftsstudenten. Die Originalausgabe erschien unter dem Titel: Marketing 5.0: Technology for Humanity. Für die deutsche Ausgabe © 2021. Campus Verlag GmbH, Frankfurt am Main/New York. Originaltitel: Marketing 5.0: Technology for Humanity, © by John Wiley & Sons, Inc. Aus dem Englischen übersetzt von Petra Pyka. ? 2023 ABP Verlag

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Arvid Schalle (Narrator)

Audiobook

HBR's 10 Must Reads on Strategic Marketing

Stop pushing products-and start cultivating relationships with the right customers. If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler, Theodore Levitt (Author), Bernard Setaro Clark, Susan Larkin (Narrator)

Audiobook

Marketing 5.0: Technology for Humanity

In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, 'segments of one' marketing, contextual technology, facial recognition and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the 'whatever-whenever-wherever' service delivery, 'everything-as-a-service' business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Steve Menasche (Narrator)

Audiobook

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain 'frugal' or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's equities and housing values. In the process, we have decimated trust in our financial system, government, and business. In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young how we are moving from mindless to mindful consumption; and how we are opting for better goods and services, rather than just 'more.' As a consequence, companies are presented with an extraordinary opportunity to revolutionize their models to reconnect with the new, unwound consumer. Businesses that adapt to these new consumer behaviors will drive business that scale reputation, not debt, and that will expand profit margins by delivering both 'value' and 'values.' Through insight, social data, and in depth observation, SPEND SHIFT analyzes the changing American consumer psyche, documents the five shifting values and consumer behaviors that are remaking America, and explains what it means to businesses and leaders. This will be a must-read for anyone interested in how consumerism is changing and how to understand and connect with consumer during and after the recession.

John Gerzema, Michael D'antonio, Philip Kotler (Author), Ray Chase (Narrator)

Audiobook

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Businesspeople who mix cause and commerce are often portrayed as sinners or saints: Either they are heartless, opportunistic corporate 'causewashers' cynically exploiting nonprofits to make a buck, or they are visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Instead of black and white, the intersection of doing well and doing good is painted many shades of gray. Over the past 30 years, corporations have created numerous programs that generate significant resources for nonprofit partners while achieving business objectives. Stadiums could be filled with all the social entrepreneurs who've learned the hard way that a commitment to 'doing the right thing' alone is not enough to guarantee commercial viability. Whether one works for a Fortune 500 behemoth or a start-up, cause marketing requires a delicate balancing act between what it takes to generate financial and social dividends. Cause marketing is not a panacea, but for many businesses it can yield tremendous returns. For many businesspeople, it can add tremendous personal satisfaction to a job well done. This is a cause MARKETING book, not a CSR treatise. It is meant for businesspeople who want their work to generate positive social impacts, but need to produce bottom line business results. Written in a practical, 'were in this together' style, it makes the case that purpose-driven marketing has moved from a 'nice to do' to a 'must do' for businesses that want to thrive in today's marketplace.

David Hessekiel, Nancy Lee, Philip Kotler (Author), Christine Marshall (Narrator)

Audiobook

Market Your Way to Growth: 8 Ways to Win

The US, Europe, and Japan are facing the prospect of low and slow economic growth for the balance of this decade. Their economies will not be able to create enough jobs to match the size and growth of their workforces especially for younger workers, nor will they keep pace with generating the tax revenues needed to even begin to deleverage their countries enormous accumulated public debt. How can businesses grow in this difficult macroeconomic environment? In this book, Professor Kotler explains the seven basic pathways that can deliver growth even in a slow growth economy: Grow by Building Your Market Share. What is the best way to out-perform your competitors and grow your market share? Grow by Developing Enthusiastic Customers and Stakeholders. How can your company create fans and develop dedicated supply chain partners? Grow by Building a Powerful Brand. What can your company do to design and implement a powerful brand to serve as a living platform for its strategy and actions? Grow by Innovating New Products, Services and Experiences. How can your company develop a culture of innovation and think freshly about new offerings and experiences? Grow by International Expansion. How can you identity international macro and micro pockets of high growth and enter them successfully? Grow by Acquisitions, Merger and Alliances. How can our company grow through identifying attractive partnering opportunities through acquisitions, mergers and alliances? Grow by Building an Outstanding Reputation for Social Responsibility. How can we improve our companys social character to win more respect and support from the public and our stakeholders?

Milton Kotler, Philip Kotler (Author), Mark Weatherup (Narrator)

Audiobook

HBR's 10 Must Reads on Sales

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.

Andris Zoltners, Harvard Business Review, James C. Anderson, Manish Goyal, Philip Kotler (Author), Tom Parks (Narrator)

Audiobook

Marketing 4.0. Der Leitfaden für das Marketing der Zukunft

Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens! Von den weltweit führenden Marketingkoryphäen. Ihr seid CEO, Marketing-Entscheider oder -Fachkraft? Dieses Hörbuch beantwortet alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Marketing-Guru Philip Kotler und seine Co-Autoren Hermawan Kartajaya und Iwan Setiawan erläutern verständlich und schlüssig, welche Trends und Fragen Marketingprofis derzeit umtreiben. 'Marketing 4.0' beschreibt eine Vertiefung und Ausweitung des menschenorientierten Marketings - zur Einbeziehung aller Aspekte der Customer Journey. Das Hörbuch zeigt unter anderem: - wie man nach den neuen Regeln des Marketings spielt, - wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, - welche Instrumente dafür nötig sind und wie man sie anwendet, - wie man einen loyalen Kundenstamm aufbaut. So funktioniert zeitgemäßes Marketing, das den Erfolg Ihres Unternehmens sichert. Philip Kotler gilt als Begründer der Marketinglehre. Er ist Professor für internationales Marketing an der Kellogg School of Management, Chicago und der renommierteste Marketingexperte weltweit. Hermawan Kartajaya ist Gründer von MarkPlus, der größten Marketingberatungsfirma Indonesiens. Iwan Setiawan ist Senior Consultant bei MarkPlus. Original title Marketing 4.0. Moving from Traditional to Digital Aus dem Englischen von Petra Pyka. Für die deutsche Ausgabe © Campus Verlag GmbH, Frankfurt am Main/New York, 2017. Die englischsprachige Originalausgabe erschien 2017 mit dem Titel Marketing 4.0. Moving from Traditional to Digital bei John Wiley & Sons, Inc. Copyright © 2017 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. (P) 2019 AB Publishing

Hermawan Kartajaya, Iwan Setiawan, Philip Kotler (Author), Olaf Renoldi (Narrator)

Audiobook