Audiobooks by John Gerzema

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

Among 64,000 people surveyed in thirteen nations, two-thirds feel the world would be a better place if men thought more like women. This marks a burgeoning global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity: Leadership: values traditionally associated with women create more effective leadership and organizational strategies in todays society. Career management and self-improvement: traits associated with womenflexibility, empathy, and honestyunderpin career mobility and personal fulfillment. Change management: feminine traits help us adapt seamlessly and effectively to todays changes. Brought to life through real world portraits of women and men who lead Fortune 1000 businesses, new ventures, government and nonprofit agencies, and community groups--and backed by rigorous data--social theorist John Gerzema and author Michael D'Antonio show how traditionally feminine traits are ascending and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

John Gerzema, Michael D'antonio (Author), Jeff Woodman (Narrator)

Audiobook

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain 'frugal' or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's equities and housing values. In the process, we have decimated trust in our financial system, government, and business. In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young how we are moving from mindless to mindful consumption; and how we are opting for better goods and services, rather than just 'more.' As a consequence, companies are presented with an extraordinary opportunity to revolutionize their models to reconnect with the new, unwound consumer. Businesses that adapt to these new consumer behaviors will drive business that scale reputation, not debt, and that will expand profit margins by delivering both 'value' and 'values.' Through insight, social data, and in depth observation, SPEND SHIFT analyzes the changing American consumer psyche, documents the five shifting values and consumer behaviors that are remaking America, and explains what it means to businesses and leaders. This will be a must-read for anyone interested in how consumerism is changing and how to understand and connect with consumer during and after the recession.

John Gerzema, Michael D'antonio, Philip Kotler (Author), Ray Chase (Narrator)

Audiobook

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

This book lays out credible evidence that points to yet another impending bubble. One which, if not corrected, could drive down valuation multiples and stock prices around the world. The authors have concluded from a detailed analysis of a decades worth of brand and financial data that business is riding on yet another bubble. A brand bubble. The traditional business models and strategies marketers have used for generations simply no longer work. While most managers still see metrics like trust and awareness as the backbone of how brands are built, analysis shows theyre dead wrongthese metrics do not add to increased asset value. In fact, by following them, marketers are led astray, actually hastening the declining value of their brands. The authors lay out a clear path to jumpstart the power of branding again. They show the brands that are succeeding already and will succeed in the future have an insatiable appetite for creativity and a questing spirit for change. They understand differentiation and how to evolve it. What they have is a more powerful form of differentiation. These brands offer consumers a palpable sense of movement and direction and contain energized differentiation that drive future corporate financial performance far greater than the traditional brands that have formerly dominated the market.

Edward Lebar, John Gerzema (Author), Peter Ganim (Narrator)

Audiobook