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Audiobooks Narrated by Bernard Setaro Clark
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"Stop pushing products—and start cultivating relationships with the right customers.
If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing."
"Most company's change initiatives fail. Yours don't have to.
If you read (or listen to) nothing else on change management, listen to these ten articles (featuring 'Leading Change,' by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.
HBR's 10 Must Reads on Change Management will inspire you to: lead change through eight critical stages; establish a sense of urgency; overcome addiction to the status quo; mobilize commitment; silence naysayers; minimize the pain of change; concentrate resources; and motivate change when business is good.
This collection of bestselling articles includes: featured article 'Leading Change: Why Transformation Efforts Fail' by John P. Kotter, 'Change Through Persuasion,' 'Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,' 'Radical Change, the Quiet Way,' 'Tipping Point Leadership,' 'A Survival Guide for Leaders,' 'The Real Reason People Won't Change,' 'Cracking the Code of Change,' 'The Hard Side of Change Management,' and 'Why Change Programs Don't Produce Change.'"
"The US markets are fundamentally changing. Changing to more match the European markets. This change will put significant stresses on US companies and equities. The result is likely that as the global economy recovers, Europe will rise faster, further, and stronger than the US markets. As we move out of the current financial crisis, wise investors will look overseas. Using the unique perspective of an author in Europe and the US, this book will outline the best ways to take advantage of the rapidly shifting global environment. Kotok and Sciaretta will teach readers what indicators to follow, what instruments and markets are best poised to grow, and how to avoid the various traps along the way."
"Getting Started in Mutual Funds, Second Edition is an overhaul of the original edition that includes everything from Morningstar's new matrix of evaluating a fund's investment style to implementing mutual funds into long-term investment strategies in retirement plans. Hall, of course, keeps the basics like how to read a prospectus, how to evaluate ongoing fees and expenses, and how to evaluate a fund's performance. New chapters include information on exchange-traded funds (how they compare to mutual funds in terms of performance, risk and fees) and how mutual funds have been incorporated into commodity and futures investing. "
"What if William Shakespeare had written The Big Lebowski? The Dude has met the Bard, and he doth abide. Join 'The Knave' and Sir Walter on a wild tale of mistaken identity, kidnapping, bowling, and a rug that, in faith, really tied the room together, in a sidesplitting Shakespearean comedy of errors and ninepins, told in five glorious acts of iambic pentameter and impeccable period prose. Already a theatrical hit and a worldwide viral phenomenon."
"A riveting portrait of the Gold Rush, by the award-winning author of Down the Great Unknown and The Forger's Spell.
In the spring of 1848, rumors began to spread that gold had been discovered in a remote spot in the Sacramento Valley. A year later, newspaper headlines declared 'Gold Fever!' as hundreds of thousands of men and women borrowed money, quit their jobs, and allowed themselves- for the first time ever-to imagine a future of ease and splendor. In The Rush, Edward Dolnick brilliantly recounts their treacherous westward journeys by wagon and on foot, and takes us to the frenzied gold fields and the rowdy cities that sprang from nothing to jam-packed chaos. With an enthralling cast of characters and scenes of unimaginable wealth and desperate ruin, The Rush is a fascinating-and rollicking-account of the greatest treasure hunt the world has ever seen."
"The nightmares have returned. Something, or someone, wants to drag Julia Davidson back into a dreadful conflict she assumed was a distant memory. Was this, like before, the echo of another person's dream? Is she responsible to rescue faces she doesn't recognize but can't forget? Do the murky images suggest she has a part to play in whatever ominous events lie ahead?
Things are finally looking up for Matthew Adams. As the top earner at MedCom Associates he has started to crawl out of the financial hole created during his 'dark days.' And now, out of the blue, a mysterious woman invites him to join a confidential research initiative. She says it will ease the mounting economic crisis. But at what cost to Matthew's fragile sanity, and his tortured soul?
Pastor Alex Ware faces a serious problem. The honeymoon period at Christ Community Church has ended. The finance committee says they can't afford another year of dwindling income and dismal growth. The board wants action, now! Aging parishioners would gladly allocate a portion of their estate to help. But only if Alex stops condemning the transition industry and starts affirming what the Youth Initiative calls 'our heroic volunteers.'
In Fatherless and Childless, Dr. James Dobson and Kurt Bruner depicted a time in which present-day trends come to sinister fruition. This eagerly awaited conclusion vividly imagines what happens when God's image on earth is exchanged for the horrors of a GODLESS world."
"The second installment in the riveting new trilogy from Dr. James Dobson and Kurt Bruner transports readers to a not-too-distant future when the young and healthy strain under the burden of a rapidly aging population.
Everyone is nervous about how Judge Victor Santiago will rule. The case involved the tragic demise of a loving mother and her disabled son. A common medical procedure has somehow created havoc across the legal and economic landscape. The president's popular Youth Initiative is losing momentum. Political and economic fortunes are at stake. That's why someone, somewhere, would rather put the judge in his grave than risk a wrong decision.
Tyler Cain, a once respected police detective turned sleazy private investigator, has been pulled into the middle of events way above his pay grade. He hopes the case will restore some measure of dignity. But does he have what it takes to find the potential assassin before time runs out?
He seeks help from Julia Davidson, a newly married journalist, who finds herself torn between the influence she craves and the husband she loves. She wants significance. But he wants a child. In Fatherless, Dr. James Dobson and Kurt Bruner depicted a time in which present-day trends come to sinister fruition. This eagerly awaited follow-up vividly imagines what happens when the abiding joys of parenthood are exchanged for the gradual deterioration of a CHILDLESS world."
"The year is 2042, and the long-predicted tipping point has arrived. For the first time in human history, the economic pyramid has flipped: The feeble old now outnumber the vigorous young, and this untenable situation is intensifying a battle between competing cultural agendas. Reporter Julia Davidson-a formerly award-winning journalist seeking to revive a flagging career-is investigating the growing crisis, unaware that her activity makes her a pawn in an ominous conspiracy. Plagued by nightmares about her absent father, Julia finds herself drawn to the quiet strength of a man she meets at a friend's church. As the engrossing plot of FATHERLESS unfolds, Julia faces choices that pit professional success against personal survival in an increasingly uncertain and dangerous world. FATHERLESS vividly imagines a future in which present-day trends come to sinister fruition."
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