Audiobooks by W. Chan Kim

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling a

The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating 'blue oceans'--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide-tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, 'Red Ocean Traps.' Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework-and help you implement it in your organization.

Renée Mauborgne, W. Chan Kim (Author), James Conlan (Narrator)

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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

Disruption dominates innovation theory and practice. But disruption is destructive-displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach-nondisruptive creation-that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.

Renée Mauborgne, W. Chan Kim (Author), Roger Wayne (Narrator)

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HBR's 10 Must Reads on Strategy (including featured article 'What Is Strategy?' by Michael E. Porter

Is your company spending too much time on strategy development-with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles (featuring 'What Is Strategy?' by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: distinguish your company from rivals; clarify what your company will and won't do; craft a vision for an uncertain future; create blue oceans of uncontested market space; use the Balanced Scorecard to measure your strategy; capture your strategy in a memorable phrase; make priorities explicit; allocate resources early; and clarify decision rights for faster decision making. This collection of bestselling articles includes: featured article 'What Is Strategy?' by Michael E. Porter, 'The Five Competitive Forces That Shape Strategy,' 'Building Your Company's Vision,' 'Reinventing Your Business Model,' 'Blue Ocean Strategy,' 'The Secrets to Successful Strategy Execution,' 'Using the Balanced Scorecard as a Strategic Management System,' 'Transforming Corner-Office Strategy into Frontline Action,' 'Turning Great Strategy into Great Performance,' and 'Who Has the D? How Clear Decision Roles Enhance Organizational Performance.'

Harvard Business Review, Michael E. Porter, Renée Mauborgne, W. Chan Kim (Author), Paul Mclain (Narrator)

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HBR's 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (

A year's worth of management wisdom, all in one place. We've combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: lead by focusing your attention on the right things; import new management practices into your organization the right way-whether they come from other companies or across the globe; better manage your organization's-and your leaders'-time; rethink vital functions such as HR and marketing; move from a yearly planning cycle to building a winning strategy; and make long-term organizational decisions with an eye to national and global economic trends.

Clayton M. Christensen, Daniel Goleman, Harvard Business Review, Renée Mauborgne, W. Chan Kim (Author), Daniel Thomas May, Susan Larkin (Narrator)

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HBR's 10 Must Reads on Managing People (with featured article 'Leadership That Gets Results,' by Dan

Managing people is fraught with challenges-even if you're a seasoned manager. Here's how to handle them. If you read (or listen to) nothing else on managing people, listen to these ten articles (featuring 'Leadership That Gets Results,' by Daniel Goleman). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing People will inspire you to: tailor your management styles to fit your people; motivate with more responsibility, not more money; support first-time managers; build trust by soliciting input; teach smart people how to learn from failure; build high-performing teams; and manage your boss. This collection of bestselling articles includes: featured article 'Leadership That Gets Results' by Daniel Goleman, 'One More Time: How Do You Motivate Employees?,' 'The Set-Up-to-Fail Syndrome,' 'Saving Your Rookie Managers from Themselves,' 'What Great Managers Do,' 'Fair Process: Managing in the Knowledge Economy,' 'Teaching Smart People How to Learn,' 'How (Un)ethical Are You?,' 'The Discipline of Teams,' and 'Managing Your Boss.'

Daniel Goleman, Harvard Business Review, Jon R. Katzenbach, Renée Mauborgne, W. Chan Kim (Author), Mark Cabus, Susan Larkin (Narrator)

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HBR's 10 Must Reads on Change Management (including featured article 'Leading Change,' by John P. Ko

Most company's change initiatives fail. Yours don't have to. If you read (or listen to) nothing else on change management, listen to these ten articles (featuring 'Leading Change,' by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization. HBR's 10 Must Reads on Change Management will inspire you to: lead change through eight critical stages; establish a sense of urgency; overcome addiction to the status quo; mobilize commitment; silence naysayers; minimize the pain of change; concentrate resources; and motivate change when business is good. This collection of bestselling articles includes: featured article 'Leading Change: Why Transformation Efforts Fail' by John P. Kotter, 'Change Through Persuasion,' 'Leading Change When Business Is Good: An Interview with Samuel J. Palmisano,' 'Radical Change, the Quiet Way,' 'Tipping Point Leadership,' 'A Survival Guide for Leaders,' 'The Real Reason People Won't Change,' 'Cracking the Code of Change,' 'The Hard Side of Change Management,' and 'Why Change Programs Don't Produce Change.'

Harvard Business Review, John P. Kotter, Renée Mauborgne, W. Chan Kim (Author), Bernard Setaro Clark, Susan Larkin (Narrator)

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competiti

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across thirty industries), the authors argue that lasting success comes not from battling competitors but from creating 'blue oceans'-untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: 'Help! My Ocean Is Turning Red'; updates on all cases and examples in the book; and two new chapters and an expanded third one-'Alignment, Renewal, and Red Ocean Traps'-that address some of the most pressing questions readers have asked over the years.

Renee Mauborgne, Renée Mauborgne, W. Chan Kim (Author), Roger Wayne (Narrator)

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Blue Ocean Shift: Jenseits des Wettbewerbs Bewa?hrte Schritte die Mut erzeugen und neues Wachstum sc

Von den Autoren eines der wirkungsvollsten Strategiebücher, das jemals geschrieben wurde. Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten wegzubewegen, um neue Märkte zu schaffen. Das Hörbuch beschreibt die konzeptuellen Unterschiede und das zugrunde liegende Muster, das Maßnahmen des Marktwettbewerbs - was als Red Ocean-Strategie bezeichnet wird - von Maßnahmen zur Marktschaffung - was als Blue Ocean-Strategie bezeichnet wird, trennt. W. Chan Kim und Renée Mauborgne zählen in der Thinkers50-Liste zu den Top-3 der Management-Gurus weltweit und haben auf der ganzen Welt zahlreiche Auszeichnungen erhalten. In diesem Hörbuch erfahren Sie: • wie Sie das richtige Team zusammenstellen; • wie Sie den Prozess ans Laufen bringen; • warum das Vertrauen der Menschen wesentlich ist, um Ihre Wachstumsstrategie zu entwickeln und auszuführen und wie man es aufbaut; • warum Sie Ihre Wachstumsstrategie nicht basierend auf den existierenden Umgebungs- und Branchenbedingungen entwickeln sollten und wie Sie diese zugunsten Ihres Wachstums gestalten können; • wie Sie systematisch jedes Werkzeug in der entsprechenden Sequenz anwenden, um Ergebnisse zu produzieren; • wie Sie mögliche Stolpersteine auf dem Weg umgehen und überwinden können. W. Chan Kim und Renée Mauborgne sind Professoren für Strategie am INSEAD sowie Co-Direktoren des INSEAD Blue Ocean Strategy Institute. Sie sind Mitglieder des Weltwirtschaftsforums und Gründer des Blue Ocean Global Network. Dieses Buch erschien im englischen Original unter dem Titel “Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth” © 2018 Verlag Franz Vahlen GmbH (P) 2018 ABP Verlag

Renée Mauborgne, W. Chan Kim (Author), Uwe Daufenbach (Narrator)

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Der Blaue Ozean als Strategie. Wie man neue Märkte schafft wo es keine Konkurrenz gibt

Der Wall-Street-Journal-Bestseller! Über 3,5 Millionen verkaufte Exemplare weltweit. Dieses Buch ist ein globales Phänomen. Es wurde in 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Die meisten Unternehmen liefern sich erbitterte Kämpfe mit ihren Konkurrenten - um Kunden, Wettbewerbsvorteile und Marktanteile. Und trotzdem wird es für sie immer schwieriger, nachhaltig profitables Wachstum zu erreichen. Der bahnbrechende Bestseller von W. Chan Kim und Renée Mauborgne stellt das bisherige strategische Denken auf den Kopf: Wer sich auf den Kampf mit seinen Konkurrenten einlässt, hat schon verloren. Wer dagegen ganz neue Märkte schafft, wo es keine Konkurrenz gibt, kann satte Gewinne einfahren und seine Wettbewerber getrost vergessen. 'Der Blaue Ozean als Strategie' präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen 'Blauen Ozeane' erobern kann. Dieses Hörbuch zeigt: - wie man die Grenzen bestehender Märkte kraftvoll erweitert; - wie man ganz neue Märkte erschließt; - wie man bisher unerfüllte Kundenbedürfnisse erkennt und befriedigt. Wer das kann, bestimmt selbst die Regeln des Spiels, statt sich ihnen zu unterwerfen und entwirft einen kühnen neuen Weg in die Zukunft. W. Chan Kim und Renée Mauborgne sind Professoren für Strategie am INSEAD sowie Co-Direktoren des INSEAD Blue Ocean Strategy Institute. Sie sind Mitglieder des Weltwirtschaftsforums und Gründer des Blue Ocean Global Network.

Renee Mauborgne, W. Chan Kim (Author), Olaf Renoldi (Narrator)

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Blue Ocean Classics

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking 'blue ocean strategy,' a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. 'Blue Ocean Strategy' highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In 'Red Ocean Traps,' Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). 'Blue Ocean Leadership' applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time. This collection is the ideal start, or refresher, for creating more blue oceans.

Renee Mauborgne, Renée Mauborgne, W. Chan Kim (Author), Steve Menasche (Narrator)

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLER USA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future. **Contact Customer Service for Additional Material**

Renee Mauborgne, W. Chan Kim (Author), Christian Steiner (Narrator)

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

THE NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFTis critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.

Renee Mauborgne, W. Chan Kim (Author), Christian Steiner (Narrator)

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