When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves.
Your book needs to be so interesting the reader devours it, and then wants the next one.
As moreish as the next Netflix series.
Bitesize, useful, life changing content.
Atomic, valuable, business-growing books.
Built around your expertise and their most important problem.
After more than twenty years of helping clients turn their thoughts into things, coupled with my engineering background and love of constraints (not that kind!), I have come to the conclusion that the only way to turn your thoughts into things, and get your ideas out into the world is to:
Make the ideas atomic – the smallest workable unit (a Minimum Valuable Asset®)
Have a proven system that works to produce the “thing” (this book for books)
Set a constraint – time, money, resources – and be accountable to the constraint
Iterate and improve yourself, as well as the process.
Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!
To write a book that people read & refer:
Make sure there's a business case before investing your time & money
Focus on what the reader needs to hear not what you want to say
Write value not volume
Use a framework for the process, not for the idea
Choose yourself, not the publisher
Produce a book that markets itself
You'll find all that and more inside...
Learn how to accomplish your author brand-building goals and create an outstanding book that is virtually guaranteed to be picked up, and read.
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
