In a world where trust is scarce and competition is rampant, 'Stop The Credibility Crisis' emerges as the essential guide for expert business owners navigating the murky waters of the expertise economy. Not just hope but tangible strategies to transform your business from overlooked to overbooked.
Inside, you'll uncover:
- Why the Expertise Economy is Failing You: Understand the root causes of the credibility crisis and how it's affecting your business.
- The Credibility Matrix Unveiled: Learn the unique framework that combines trust and desire, making you the only logical choice for your clients.
- The Dynamics of Disruption: How to harness disruption as a force for good, not a career ender. See real-life examples of businesses that thrived by embracing chaos.
- Creation as Currency: Discover why what you create matters more than ever and how to produce assets that cement your expertise and authority.
- The Art of Connection: Dive into strategies that foster genuine connections, turning passive followers into active advocates.
- Solving the Trust/Desire Paradox: Practical steps to balance trustworthiness with desirability in a way that compels clients to act.
- 3DQ Deep Dives: Each section includes detailed questions (3DQ) to help you apply the principles directly to your business.
- Access to Online Resources: Gain exclusive access to templates, checklists, and more to help you put the strategies into practice.
Stop The Credibility Crisis is more than just a book; it's a movement towards a future where expert business owners are valued, trusted and sought after. If you're ready to rise above the noise, establish undeniable trust, and ignite desire in your clients, then this is the blueprint you've been waiting for.
SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2024
You've poured your heart and soul into crafting your masterpiece. Each word, a testament to sleepless nights and endless cups of coffee. But here's the twist: writing was just the beginning.
Ever felt that pang of disappointment? That sinking feeling when your book, your brainchild, sits unnoticed? You're not alone. Many authors, just like you, dream of readers magically discovering their work. Others? They're too scared to even whisper about their creation, fearing they'll sound like a broken record. Find out how you can:
- Be brave and get your book, gently, into the hands of the people who need to read it
- Confidently use your book to get access to other people's networks
- Get beyond impersonal retail sales and make real connections turning readers into clients
You must get your book to the people who need to read it:
- Make sure there's a business case before investing your time & money
- Focus on what your potential clients needs to hear not what you want to say
- Measure what matters to you (not the vanity metrics)
- Select one of the four strategies and enthusiastically implement the tactics
- Set constraints, use AI, outsource and automate
- Avoid the killer eighth 'tactic' that most people are unwittingly doing
Stop selling the book. Share the transformation.
Business Book Awards 2023 Finalist
When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves.
Your book needs to be so interesting the reader devours it, and then wants the next one.
- As moreish as the next Netflix series.
- Bitesize, useful, life changing content.
- Atomic, valuable, business-growing books.
- Built around your expertise and their most important problem.
After more than twenty years of helping clients turn their thoughts into things, coupled with my engineering background and love of constraints (not that kind!), I have come to the conclusion that the only way to turn your thoughts into things, and get your ideas out into the world is to:
- Make the ideas atomic – the smallest workable unit (a Minimum Valuable Asset®)
- Have a proven system that works to produce the “thing” (this book for books)
- Set a constraint – time, money, resources – and be accountable to the constraint
- Iterate and improve yourself, as well as the process.
Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!
To write a book that people read & refer:
- Make sure there's a business case before investing your time & money
- Focus on what the reader needs to hear not what you want to say
- Write value not volume
- Use a framework for the process, not for the idea
- Choose yourself, not the publisher
- Produce a book that markets itself
When you’re trying to reach your target audience effectively, nothing beats a well-written business book. But it’s also tough to get right. Poorly written business books litter the virtual bookshelves.
Your book needs to be so interesting the reader devours it, and then wants the next one.
As moreish as the next Netflix series.
Bitesize, useful, life changing content.
Atomic, valuable, business-growing books.
Built around your expertise and their most important problem.
After more than twenty years of helping clients turn their thoughts into things, coupled with my engineering background and love of constraints (not that kind!), I have come to the conclusion that the only way to turn your thoughts into things, and get your ideas out into the world is to:
Make the ideas atomic – the smallest workable unit (a Minimum Valuable Asset®)
Have a proven system that works to produce the “thing” (this book for books)
Set a constraint – time, money, resources – and be accountable to the constraint
Iterate and improve yourself, as well as the process.
Many people don’t get their ideas turned into things (books written) because they skip an element in the process, reinvent the process or don’t even have a process to start with. When you have the process you can turn your thoughts into many different things. This book gives you the process so you can write your book that will be read and referred!
To write a book that people read & refer:
Make sure there's a business case before investing your time & money
Focus on what the reader needs to hear not what you want to say
Write value not volume
Use a framework for the process, not for the idea
Choose yourself, not the publisher
Produce a book that markets itself
You'll find all that and more inside...
Learn how to accomplish your author brand-building goals and create an outstanding book that is virtually guaranteed to be picked up, and read.
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
