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From Gutenberg to Zuckerberg: Disruptive Innovation in the Age of the Internet
John Naughton is The Observer's "Networker" columnist, a prominent blogger, and Vice-President of Wolfson College, Cambridge. The Times has said that his writings, "[it] draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations," and Cory Doctrow raved that "this is the kind of primer you want to slide under your boss's door." In From Gutenberg to Zuckerberg, Naughton explores the living history of one of the most radically transformational technologies of all time. From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central, and yet most taken-for-granted, features of modern life: the internet. Once a technological novelty and now the very plumbing of the Information Age, the internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is so? While explaining in highly engaging language the way the internet works and how it got to be the way it is, technologist John Naughton has distilled the noisy chatter surrounding the technology's relentless evolution into nine essential areas of understanding. In doing so, he affords readers deeper insight into the information economy and supplies the requisite knowledge to make better use of the technologies and networks around us, highlighting some of their fascinating and far-reaching implications along the way.
John Naughton (Author), Daniel Weyman (Narrator)
Audiobook
Power Distribution Unit (PDU) Secrets: What Everyone Who Works in a Data Center Needs to Know!
Power Distribution Units (PDUs) - you mean power strips, right? That's what I thought when I was first introduced to this product. Boy oh boy was I wrong! Yes, the PDUs that are manufactured to be sold to the owners and operators of data centers do bear some similarities to the simple power strips that we all use at home. But we are really talking about two very different products here. What You'll Find Inside: POWER DISTRIBUTION UNITS (PDU): WHAT ARE THEY? WHY FUSES ARE BAD AND WHAT TO DO ABOUT IT WHAT THE WORLD OF FORMULA 1 AUTO RACING CAN TEACH DATA CENTER OPERATORS WHY DATA CENTER OPERATORS ARE SWITCHING TO USING HY-MAG How much money do you think that a data center operator has invested in just one of the racks of computers that sits in his or her data center? There is the cost of the rack, of course, but then there's the cost of each of the servers that has been plugged into that rack, the networking gear, and the power distribution system. Not to mention the overhead of cooling and power distribution to the rack. Very quickly the value of a single rack can reach US$500,000. Clearly it's in the best interests of the data center operator to know exactly what is going on with their investment. Questions that need to be answered include how much power is being used, if there is currently a fire, are there any hot spots, and whether there are any liquids in the area. The problem with today's modern data center is that all too often the answers to these questions are not available unless staff are sent out on to the data center floor with tools to make measurements. This means that a lot could go on when nobody was looking. Today's modern PDUs do so much more than just simply deliver power to the computers that have been plugged into a rack. They provide the 'eyes and ears' that data center operators need in order to determine what is happening with their racks. Modern PDUs can support multiple types of sensors that can be used to piggy-back environmental information along with power usage information back to a central control system. Sophisticated Data Center Infrastructure Management (DCIM) software applications promise to be able to monitor all aspects of a data center. However, they are expensive and require an additional investment to both install and then maintain. The use of PDUs to collect needed data center status information provides a simple and low cost way to automate the monitoring of a modern data center. This book has been written to provide you with the information that you'll need in order to compare and contrast different types of PDUs. These sophisticated tools can be difficult to tell apart. This book will look at the features that you really needs and explain how you would use then in the real-world environment of a modern data center. It is my hope that after having read this book, you'll have the knowledge that you'll need to go out and select the type of PDU that best meets the needs of your business. Once you've done this, you can then implement a solution that will allow you to always know what is going on in your data center.
Dr. Jim Anderson (Author), Dr. Jim Anderson (Narrator)
Audiobook
Jony Ive: The Genius Behind Apple's Greatest Products
The bestselling author of Inside Steve’s Brain profiles Apple’s legendary chief designer, Jonathan Ive Jony Ive’s designs have not only made Apple one of the most valuable companies in the world; they’ve overturned entire industries, from music and mobile phones to PCs and tablets. But for someone who has changed the world as much as he has, little is widely known about Apple’s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft. In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive’s success. Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.
Leander Kahney (Author), Simon Vance, Simon Vance (Narrator)
Audiobook
The Distraction Addiction: Getting the Information You Need and the Communication You Want, Without
The question of our time: can we reclaim our lives in an age that feels busier and more distracting by the day? We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all? Alex Soojung-Kim Pang, a renowned Stanford technology guru, says yes. THE DISTRACTION ADDICTION is packed with fascinating studies, compelling research, and crucial takeaways. Whether it's breathing while Facebook refreshes, or finding creative ways to take a few hours away from the digital crush, this audiobook is about the ways to tune in without tuning out.
Alex Soojung-Kim Pang (Author), Walter Dixon (Narrator)
Audiobook
Jaron Lanier is the prophet of Silicon Valley--the father of virtual reality and one of the most visionary thinkers about technology and culture of our time. Today, you can’t buy a car, fill it up with gas, drill for oil, wear a prosthetic limb, undergo certain types of surgery, or play a game on the Xbox without benefiting from his inventions and insights. When Hollywood wants to envision the future, directors bring Jaron on set to tell them what it will look like. When Knopf published his book You Are Not a Gadget, it received major attention and sold fifty thousand copies. That book was a critique of social media, and was mostly a synthesis of previous writings. Still, Michiko Kakutani named it one of her ten favorite books of the year. It was the cover of the New York Review of Books and featured widely. Jaron was named to the Time 100 and the New Yorker published a major profile of him. This book, Who Owns the Future?, is much more ambitious and controversial. It’s about the effect network technology is having on our economy, and it connects the rise of digital networks (like Google and Facebook, but also hedge funds and mortgage lenders) over the past several years to the recession and decline of the middle class. Here’s an example of how that works. Kodak, at the height of its power, employed 140,000 people and was worth 28 billion dollars. They even invented the first digital camera sensor. But today Kodak is bankrupt, and the new face of digital photography is Instagram, which was sold to Facebook for a billion dollars last year, when it employed only thirteen people. Where did those 139,987 jobs go? And what happened to the wealth that those middle-class jobs created? This book is built to answer questions just like that. As technology flattens more and more industries, from media to medicine to manufacturing, we will face huge new challenges to our employment. It’s absolutely essential that we figure out how our information economy can support a thriving middle class. And that’s where Jaron Lanier comes in. Instagram isn’t worth a billion dollars because those thirteen people are so great. It’s worth that much because of the millions of users who contribute to their network, but don’t get paid for it. Networks need a great number of people to participate in them in order to generate value. But when they do, only a small number of people get paid, and that has the net effect of eroding the middle class--by concentrating wealth, while limiting overall economic growth. This book proposes an alternative future in which each one of us is paid for what we do and share on the web. Everyone who lives a part of their lives online, or who works in a business that’s being affected by new technology, has a stake in this debate. As Lanier writes, "information is just people in disguise"—and our markets should be rewarding people in an information economy, rather than taking advantage of them. Who Owns the Future? is hardheaded but hopeful, a new masterwork that will be revered for its humane insight into the effect technology has had on our culture and economy, and how we can win back our future.
Jaron Lanier (Author), Pete Simoneilli (Narrator)
Audiobook
A series of four programmes which tells the human stories of some of the computer pioneers in three countries, Britain, America and the Ukraine. Each is a little cameo of social history of the early post-war years half a century ago, from a time when, in the words of one of them, 'everything you did was new, no-one had ever done it before'. No anorak needed to enjoy these programmes!
Mark Whitaker (Author), Mark Whitaker (Narrator)
Audiobook
Beginner's Guide to Information Marketing: Your First PDF Report
Create and sell your first PDF report, step by step. Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen. Doing anything new for the first time is intimidating. So don't try to write your first downloadable report and put it up for sale through trial and error. Discover how to do it right, so it brings in income whether you're at your desk, playing with your kids or basking on the beach. This audiobook offers a practical, easy-to-follow explanation of the following: * Nine benefits of selling PDF reports * Nine advantages and two disadvantages of the PDF format, compared to other information publishing options * Choosing a saleable topic * Crafting an irresistible title * Painlessly writing and formatting the contents * Converting the document to PDF at no cost * Deciding on the price * Setting it up for sale and immediate download * Understanding how you receive the payment * Six powerful ways to attract buyers for your report * A sample press release you can use as a model. And each of the above steps can cost you nothing - that's right, $0! Author Marcia Yudkin is a veteran information marketer, having published her first newsletter at the age of 11. She has published 16 conventional books, including a Book-of-the-Month Club selection and another featured on the Oprah Winfrey Show, and countless audio products and PDF reports. Creator of the Launch Your Information Empire course and nine other multimedia home-study courses, she is known for presenting simple, honest entrepreneurial and marketing advice.
Marcia Yudkin (Author), Marcia Yudkin (Narrator)
Audiobook
A lively, thought-provoking memoir about how one woman "gamed" online dating sites like JDate, OKCupid and eHarmony - and met her eventual husband. After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn't that her standards were too high, as women are often told, but that she wasn't evaluating the right data in suitors' profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn't want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Misérables. Not Cats. Must not like Cats!). Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition-so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of women's messages, then adjusted her (female) profile to make the most of that intel. Then began the deluge-dozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child. Forty million people date online each year. Most don't find true love. Thanks to Data, a Love Story, their odds just got a whole lot better.
Amy Webb (Author), Amy Webb, Brian Woolf (Narrator)
Audiobook
Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast. Each YC session culminates in a demo day, when investors and venture capitalists flock to hear pitches from the new graduates. Any one of them might turn out to be the next Dropbox (class of 2007, now valued at $5 billion) or Airbnb (2009, $1.3 billion). Randall Stross is the first journalist to have fly-on-the-wall access to Y Combinator. He tells the full story of how Paul Graham started this ultra exclusive institution, how it chooses among hundreds of aspiring Mark Zuckerbergs, and how it teaches them to go from concept to profitability in record time.
Randall Stross (Author), René Ruiz (Narrator)
Audiobook
This Machine Kills Secrets: How Wikileakers, Cypherpunks, and Hacktivists Aim to Free the World's In
Forbes journalist Andy Greenberg presents the first full account of the cypherpunks who aim to free the world's institutional secrets.
Andy Greenberg (Author), Mike Chamberlain (Narrator)
Audiobook
A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the 'bots'- artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next.
Scott Patterson (Author), Byron Wagner (Narrator)
Audiobook
We Are Anonymous: Inside the Hacker World of LulzSec, Anonymous, and the Global Cyber Insurgency
A thrilling, exclusive expose of the hacker collectives Anonymous and LulzSec. WE ARE ANONYMOUS is the first full account of how a loosely assembled group of hackers scattered across the globe formed a new kind of insurgency, seized headlines, and tortured the feds-and the ultimate betrayal that would eventually bring them down. Parmy Olson goes behind the headlines and into the world of Anonymous and LulzSec with unprecedented access, drawing upon hundreds of conversations with the hackers themselves, including exclusive interviews with all six core members of LulzSec. In late 2010, thousands of hacktivists joined a mass digital assault on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Other targets were wide ranging-the websites of corporations from Sony Entertainment and Fox to the Vatican and the Church of Scientology were hacked, defaced, and embarrassed-and the message was that no one was safe. Thousands of user accounts from pornography websites were released, exposing government employees and military personnel. Although some attacks were perpetrated by masses of users who were rallied on the message boards of 4Chan, many others were masterminded by a small, tight-knit group of hackers who formed a splinter group of Anonymous called LulzSec. The legend of Anonymous and LulzSec grew in the wake of each ambitious hack. But how were they penetrating intricate corporate security systems? Were they anarchists or activists? Teams or lone wolves? A cabal of skilled hackers or a disorganized bunch of kids? WE ARE ANONYMOUS delves deep into the internet's underbelly to tell the incredible full story of the global cyber insurgency movement, and its implications for the future of computer security.
Parmy Olson (Author), Abby Craden (Narrator)
Audiobook
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