Audiobooks by Marcia Yudkin

Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers

"Increase your understanding of psychological diversity and its impact in business. If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success. In this groundbreaking report, learn about introverts' attitudes, behavior, preferences, and beliefs as they pertain to buying and business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies. Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing, and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of introvert clients and colleagues.Author Marcia Yudkin, who has published over a dozen books on business and communication, estimates that 70-75% percent of her clients over decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts. After implementing her suggestions, you'll experience fewer interpersonal misunderstandings and conflicts. You'll make better connections with a wider swath of people and enjoy more productive business relationships. You may expand your flexibility, empathy, and offering options. And the payoff will include more relaxed and satisfied customers who stick with you. ©2017 Marcia Yudkin (P)2017 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Brainstorming a Better Book Title

"What to call your book? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth. Others give their book title little thought, only to discover later that they’ve made a massive error. Brainstorming a Better Book Title gives you an effective title finding process to follow. More than 150 analyzed examples make the stakes of this search very real. Discover how to avoid titles that could cause problems for your book and learn how to identify and select your best options.This short audio course helps whether you’re a literary, academic or commercial writer, whether you write fiction, nonfiction or something unclassified and whether you’re just starting your book, in the final stages or trying to repair a title mistake.Instructor Marcia Yudkin has more than 25 years of publishing experience, including several books with major New York publishers, self-published works, coaching of new academic, self-help and business authors, and more than a decade as an on-call editor for a small press. She now heads a naming firm, Named At Last, that helps entrepreneurs come up with appealing and appropriate names for companies, products and books. Order Brainstorming a Better Book Title now to get your book on track with an exciting, fitting title. ©2014 Marcia Yudkin (P)2014 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Take Your Business on the Road

"What’s your travel dream? Whether it’s driving from Paris to Moscow or visiting every US national park, learn how to keep your business humming during the travel adventure of your dreams. Based on the author’s months-long road trips throughout North America and shorter journeys abroad, discover how to manage communication, finances, customer service, security, health and more while away from home on a semi-working vacation. You’ll also hear about creative earning options that may make your travels legitimately tax-deductible. After listening to this audio-book, you’ll know how to run your business profitably and smoothly from the road, the mountains, the beach or a distant second home - even locations where Internet connections are iffy. Bon voyage! ©2014 Marcia Yudkin (P)2014 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Marketing for Introverts: How Quiet Ones Can Zing

"Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point? If so, you may have been sold a bunch of malarkey when it comes to bringing in customers. Contrary to the stereotype in our culture, introverts can excel at marketing. This audio-book describes dozens of ways in which introverts can approach networking, publicity, getting published, speaking in public, social media, promotional videos and other common marketing activities while being true to their personality. A bookworm as a child, author Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She's the author of more than a dozen books, including 6 Steps to Free Publicity - now in its third edition - and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. Discover how you too can respect your inborn preferences and still become an ace marketer! ©2011 Marcia Yudkin (P)2013 Creative Ways Publishing"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Bullets With Bite: Learn to Create Mouthwatering Word Nuggets

"Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions. Bullets With Bite - by copywriting gourmet Marcia Yudkin - helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc. Along with every technique are one, two or three scrumptious examples. Listening to this audio-book is like visiting a dim sum establishment where more and more luscious looking treats keep wheeling by. You'll gorge yourself and emerge a far more capable writer. ©2012 Marcia Yudkin (P)2013 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

No-Hype Copywriting: The Keys to Lively, Appealing, and Truthful Sales Writing

"If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column. ©2012 Marcia Yudkin (P)2013 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Advanced Guide to Information Marketing: Multiply Your Profits by Repurposing Content

"Multiply your information publishing profits by re-purposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line. Marcia Yudkin's provocative, idea-packed audio-book provides ideas and helpful resources for oodles of profitable content transformations. The Advanced Guide to Information Marketing - describing 125 ways to earn money from knowledge, passion, and content - is the next best thing to being able to be in dozens of places at the same time, earning money in each. Easily and repeatedly, create additional income streams by injecting previous and new work with a smidgen of fun and imagination. Like an angelic version of 'The Sorcerer's Apprentice', your intellectual property multiplies without much effort on your part, so that you reach new markets and sell more products and services to existing customers. Exponentially grow your income with this brainstorming tool that you'll want to use again and again. In addition to the 125 content repurposing ideas, The Advanced Guide to Information Marketing includes tips on avoiding common content repurposing mistakes, a checklist for your information marketing sales page, and three sample information publishing press releases. ©2012 Marcia Yudkin (P)2013 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

No More Writer's Block!: Become a Prolific Writer

"Lick procrastination and writer's block permanently, now. Based on years of creativity research and with its techniques tested at dozens of workshops, No More Writer's Block! demonstrates how to shed self-defeating judgments and get moving on any long-delayed project today. Whether you've put off work on your firm's annual report or the Great American Novel, this program gives you the gentle kick in the pants and practical tools you need. Learn about the five ingredients of discipline, the five ingredients of inspiration, and five exercises that help you do a lot of writing in a short amount of time. You’ll become a prolific writer once you understand how to attune to your idiosyncratic creative preferences and after you have practical methods of getting writing done easily, quickly, anywhere. Author Marcia Yudkin has published 17 books, 10 multimedia courses and countless shorter reports and eBooks, not to mention articles in prestigious publications such as The New York Times Magazine, Yankee Magazine, Business 2.0, Yoga Journal, and TWA Ambassador. ©2012 Marcia Yudkin (P)2012 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Inspired!: How to Be More Original, Insightful, and Productive in Your Work

"What’s wrong with you is what’s right with you. To get more done, slow down and sleep more. When you don’t know something, believe what feels like a guess. These are just a few of the eye-opening, empowering concepts in Inspired! How to Be More Original, Insightful and Productive in Your Work.Grounded in psychological studies, historical examples and testing with writers and artists, Inspired! offers paradoxes that turn your creative blocks upside down and your hidden strengths right side up. Whether you’re a struggling entrepreneur, a seasoned crafts-person with lagging productivity or someone who seeks more inventiveness in the kitchen, discover how to charge up your ingenuity and enjoy a bounty of results.©2013 Marcia Yudkin (P)2013 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Beginner’s Guide to Information Marketing: Your First Audio Product

"Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.©2012 Marcia Yudkin (P)2013 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Beginner’s Guide to Information Marketing: Your First Kindle Ebook

"Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? Whether you write fiction or nonfiction, discover all the angles for success on Kindle and the other eBook marketplaces (Nook, iBookstore, Kobo, etc.). Enjoy an ever-growing stream of additional income, new readers around the world, a fresh credential as an author, and a second life for content you already have on hand. Learn from someone with a deep background in traditional publishing, marketing, and entrepreneurship. Rather than a get-rich-quick approach, Marcia Yudkin offers solid guidance on how to succeed with high-quality, short or full-length eBooks. Marcia Yudkin’s 16 traditionally published books include a Book of the Month Club selection and two that were featured on the Oprah Winfrey show. Creator of the Kindle Jumpstart course and nine other multimedia how-to courses, she is known for presenting honest, reliable entrepreneurial and marketing advice. Her Kindle publishing ventures began in the summer of 2011. ©2012 Marcia Yudkin (P)2013 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Beginner's Guide to Information Marketing: Your First PDF Report

"Create and sell your first PDF report, step by step. Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen. Doing anything new for the first time is intimidating. So don't try to write your first downloadable report and put it up for sale through trial and error. Discover how to do it right, so it brings in income whether you're at your desk, playing with your kids or basking on the beach. A Creative Ways Publishing audio production."

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook