Career Development Audiobooks | Business & Economics

The Power of Instinct: The New Rules of Persuasion in Business and Life

Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don't make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person's brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world's most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: - What kind of messages create the greatest amount of positive associations; - Why finding new customers accelerates growth and relying on existing ones is a trap; - Why emotional stories are not enough to drive trial and long-term brand loyalty. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you're selling the first choice for any audience.

Leslie Zane (Author), Kelli Tager, TBD (Narrator)

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I Hate Job Interviews: Stop Stressing. Start Performing. Get the Job You Want.

Sam Owens (Author), Sam Owens, TBD (Narrator)

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Build Like a Woman: The Blueprint for Creating a Business and Life You Love

Kathleen Griffith (Author), Kathleen Griffith, Tbd (Narrator)

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Title TBA 328292

Author 77511, Nate Silver (Author), TBD (Narrator)

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Future Ready: Train Your Mind to Invent What's Next

The renowned global thought leader and Google’s first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see. What if you could choose your future? When we’re kids, the future is exciting to imagine. Then we grow up and soon the events and circumstances of our lives overwhelm us and before we know it, we’re afraid of tomorrow, waiting to see what the future drops on us instead of chasing after the future we want to have. Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges—big and small—by turning them into opportunities with a “future-ready mindstate”: using optimism, openness, curiosity, experimentation, empathy, and what Dr. Pferdt calls our Dimension X—the unique lens through which each of us sees the world not as it is, but as we are. Both inspirational and actionable, Future Ready engages your personal sense of discovery, providing dozens of thoughtful exercises and illustrations, real-world practices, and provocative insights from people who have adopted a future-ready mindstate to craft exceptional futures for themselves. Now, let Future Ready help you build your remarkable future.

Frederik Pferdt (Author), Sean Pratt, TBD (Narrator)

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The Energy Advantage: How to Go from Managing Your Time to Mastering Your Energy

How do you maximize your success and impact as a leader while maintaining your stamina and sanity? The answer doesn't lie in simple "efficiency." It's not about making better use of your time and resources. It's about understanding how energy works and how to tap into its power. Many people live lives of intense, and false, emotional compartmentalization. For example, they strive to be one person in the corner office (invincible warrior) and another person at the dinner table (sensitive spouse), and they struggle to keep those two lives from bleeding into and contradicting each other. But as it turns out, this takes a tremendous amount of energy and is almost always impossible. One person can't be two different people. So how do you live an integrated life of fulfillment, purpose, and success? How do you create an alignment between head, heart, and the creative power that is in coherence with your true self? The answer is both simple and complex: You need to move from managing your time to mastering your energy. For more than a decade and a half, Ricardo Sunderland has worked with the leaders of some of the largest and most recognizable companies in the world. He has learned firsthand that for today's leaders-at all levels in their organizations-mental and physical energy are no longer all you need for success. Today's leaders must bring emotional and spiritual energy to their roles and create a space in which both they and their team members feel safe to challenge each other, grow together, and thrive. Given this major leadership challenge, leaders must gain the energy advantage. You will learn: - What gives you energy. - How to identify the energy blockers that are holding you back. - That every situation presents a choice for you to unlock the transformational source of energy within you. - The path to gaining the energy advantage on seven distinct levels.

Ricardo Sunderland (Author), Fred Sanders, Ricardo Sunderland, TBD (Narrator)

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HBR's 10 Must Reads on Managing Projects and Initiatives

Everyone is now a project leader-learn how to manage them more effectively. If you read (or listen to) nothing else on managing projects and initiatives, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you lead initiatives that will inspire your people, tackle your biggest challenges with agile, and prepare yourself and your organization for a world driven by projects. This book will inspire you to deliver on time and within budget; become a better project sponsor; allocate resources to the highest-potential projects; understand when agile versus traditional methods are best; get deeper insight into your organization's project portfolio; and prioritize your projects and stop what needs stopping. HBR's 10 Must Reads series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. The series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself.

Harvard Business Review (Author), Kitty Hendrix, Lyle Blaker (Narrator)

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The Problem With Change: The Essential Nature of Human Performance

Brought to you by Penguin. Change and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease. Yes, companies need to grow, innovate, and adapt to changing needs. But stressed-out employees rarely go the extra mile, chaos rarely produces agility or speed, and it’s hard innovate or grow while bleeding talent to turnover and quiet quitting. This is how change stymies the very progress that it seeks. Drawing on decades spent leading HR operations at Deloitte and Cisco, Ashley Goodall explores the essential nature of human performance and offers a radical new alternative to the constant turbulence that defines corporate life. By prioritizing team cohesion (instead of reshuffling teams at will), by communicating in real words (rather than corporate speak), by striving for predictability (instead of charisma), by honoring shared rituals (instead of corporately-mandated bonding), by fixing only the things that are truly broken (instead of moving fast and breaking everything in sight) and more, leaders at every level can create environments that allow people to do the best work of their lives. ©2024 Ashley Goodall (P)2024 Penguin Audio

Ashley Goodall (Author), Ashley Goodall, TBD (Narrator)

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Is Your Work Worth It?: How to Think About Meaningful Work

A critical examination of the complex and revealing questions we must ask ourselves about our work and the value it brings to ourselves and others. According to recent studies, barely a third of American workers, and even fewer globally, feel "engaged" at work, and nearly half are "unhappy" doing what they do for a living. In the post-pandemic era with its turbulent job markets and spiraling economic landscape, many workers find themselves wondering: is my work worth it? In Is Your Work Worth It?, a prominent philosopher and an organizational psychologist investigate the purpose of work and its value in our lives. The book asks vital questions, such as: - When and how much should we work? - Should I work for love or money? - What would make life worth living in a world without work? - What kind of mark will my work leave on the world? This essential book combines scholarship, cultural artifacts like film and literature, and inspiring stories to help us clarify what worthy work looks like, what tradeoffs are acceptable to pursue it, and what our work can contribute to society.

Christopher Wong Michaelson, Jennifer Tosti-Kharas (Author), Andrew Sellen, Andrew Sellon, Christopher Wong Michaelson, Jennifer Tosti-Kharas, TBD (Narrator)

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How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be

It's hard to imagine our world without its stars and celebrity geniuses-they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame. First, Sunstein examines recent research-on informational cascades, power laws, network effects, and group polarization-to probe the question of how people become famous. He explores what ends up in the history books, in the great religious texts, and in the literary canon-and how that changes radically over time. He delves into the rich and entertaining stories of a diverse cast of famous characters, from John Keats, William Blake, and Jane Austen to Bob Dylan, Ayn Rand, and Stan Lee-as well as John, Paul, George, and Ringo. How to Become Famous takes you on a fun, captivating, and at times profound journey that will forever change your perspective on the latest celebrity's 'fifteen minutes,' the nature of memory, success and failure in business, and our enduring fascination with fame.

Cass R. Sunstein (Author), Tom Beyer (Narrator)

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Secrets to Happiness at Work: How to Choose and Create Purpose and Fulfillment in Your Work

Perfect for readers of What Color is My Parachute?, expert Tracy Brower sets a foundation by making the case for joyful work and life, pointing to research on personal, family, and child health. From stress and sleep to marriage and child development, joyful work is a critical part of a healthy life. The book goes on to provide key touchpoints on fundamental human needs and compelling neuroscience that drive our understanding of experiences at work. In addition, the book debunks myths of work and life in order to provide you with new ways of thinking about work and life-even if you hate your job. The Secrets to Happiness at Work lays down fundamentals through descriptions of how to create purpose and meaning, and how to find the right match with a company's culture. Tracy emphasizes the power of relationships at work-and the importance of colleagues and coworkers-and how to foster the very best of trust, empathy, and work with others. The Secrets to Happiness at Work explains the growth mindset and how to say yes more often, learn from failure, embrace stress, and stretch to achieve fulfillment.

Tracy Brower (Author), Marnye Young (Narrator)

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The Way of the Champion: Pain, Persistence, and the Path Forward

"Accessible and practical, Rabil's book will appeal to anyone seeking not only to understand what it takes to succeed, but also to understand the courage, discipline, and grace it takes to become a champion. . .Wise, inspired reading." - Kirkus From lacrosse legend Paul Rabil, lessons on becoming a true champion- in sports, business, and life Long before Paul Rabil had become lacrosses's most acclaimed player, the sport's first million-dollar man, and the cofounder of the Premier Lacrosse League, he always strove for greatness. The problem was he lacked a manual for how to achieve it- so, he set out to create one himself. He talked to Bill Belichick about how to prepare, Steph Curry about how to practice, Sue Bird about how to develop resilience, and Mark Cuban about how to build a career with longevity. From the wisdom of these and other legends, and through his own-often painful-trial and error, he forged himself into a true champion. And in doing so, he wrote the manual he always wanted. The Way of The Champion is the synthesis of everything Rabil learned on his path to becoming one of the greatest lacrosse players of all time. But this is not merely a sports book. It is a guide to embodying a champion's mindset-in sports, in business, and in relationships. According to Paul Rabil, "No one is born to be a champion. It can only be earned- through equal parts philosophy, execution, and sheer determination. I've won and lost championships, business deals, and relationships. I've learned that our best moments come after we've faced our most devestating defeats- when we choose to rise with unwavering resolve. That's the way of the champion.'

Paul Rabil (Author), David Cohen, Paul Rabil (Narrator)

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Career Development Audiobooks in Business & Economics