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Audiobooks Narrated by Jonathan Quinn
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed 'engineering of consent'. During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would 'Make the World Safe for Democracy'. The CPI would become the blueprint in which marketing strategies for future wars would be based upon. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To hear this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of 'public relations counsel,' Crystallizing elucidates the 'instruments and techniques' that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to 'regiment the mind like the military regiments the body.'
The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale Carnegie explains how all of your experiences are colored by the quality of enthusiasm that you bring to them. An insightful and articulate guide, offers every listener deeper understanding into his or her own mindset, demonstrating how you can change your 'internal script' to react to situations in a positive, upbeat manner. Without a shred of forced cheerfulness, Live Enthusiastically! will teach you to tap your inner resources and develop the genuine qualities that will keep you smiling.
Do you wish you could live a more joyful life? Have you ever wondered why some people seem to take on new challenges in a positive, confident way while others are simply glad to get through their day? If so, you have the right book. In it, Dale Carnegie explains how all of your experiences are colored by the quality of enthusiasm that you bring to them. An insightful and articulate guide, offers every listener deeper understanding into his or her own mindset, demonstrating how you can change your 'internal script' to react to situations in a positive, upbeat manner. Without a shred of forced cheerfulness, Live Enthusiastically! will teach you to tap your inner resources and develop the genuine qualities that will keep you smiling.
A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891 - 1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed 'engineering of consent'. During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would 'Make the World Safe for Democracy'. The CPI would become the blueprint in which marketing strategies for future wars would be based upon.
Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To hear this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.
A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of 'public relations counsel,' Crystallizing elucidates the 'instruments and techniques' that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to 'regiment the mind like the military regiments the body.'
