Audiobooks by Joe Calloway

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Be the Best at What Matters Most: The Only Strategy You will Ever Need

Be the Best at What Matters Most is about simplifying how you think and go about your business. Most businesses of today are more focused on the newest gimmicks and tricks of the trade that they believe can save the day. This book focuses on the view that success is a result of quality, consistency of performance, and relentless improvement on those things that matter most and not about the wow factor provided by flashy tricks. It will teach companies to be so good at the basics that they are cutting edge. Questions, activities, and action steps will be built into every section of the book.

Joe Calloway (Author), Noah Michael Levine (Narrator)

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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One teaches how extraordinary companies do what they do so well, and how to obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company-whether you operate a multinational corporation or a mom-and-pop shop. For the second edition, Joe will update many cultural references, and case studies and anecdotes will be added or at least revised. The most significant change will be replacing the original last chapter, 'The Heart of a Category of One Performer,' with a new chapter, 'Sustaining Category of One Status.' This chapter will focus on companies that have been market leaders for a long period of time (i.e. Southwest Airlines, American Girl Stores, Ritz-Carlton Hotels, etc.) Joe will also trim some existing chapters to make room for an entirely new chapter, 'Consistency of Performance is the New Wow Factor.'

Joe Calloway (Author), Ax Norman (Narrator)

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Magnetic: The Art of Attracting Business

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.

Joe Calloway (Author), Don Hagen (Narrator)

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