This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).
| ISBN: | 9783642090561 |
| Publication date: | 15th October 2010 |
| Author: | Anders Gustafsson |
| Publisher: | Springer-Verlag Berlin and Heidelberg GmbH & Co. K an imprint of Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Format: | Paperback |
| Pagination: | 373 pages |
| Genres: |
Sales and marketing Probability and statistics Economics, Finance, Business and Management Management and management techniques |