Sales and marketing

A Degree in A Book: Marketing

A Degree in A Book: Marketing

Author: John Jessup, Joel Jessup Format: Paperback Release Date: 01/01/2022

Ultra-readable and illuminating, John Jessup’s A Degree in a Book: Marketing is essential for anyone involved in the marketing field, whether you’re starting out as a student, about to begin your first role, a long-time marketer, or run your own business. Packed with full-colour photos, infographics, diagrams and jargon-busting glossaries, this book - like the best marketing practices - could not be clearer or more credible (the author has almost 50 years’ experience of the industry). Leading readers through lively, visual explanations of marketing economics, consumer behaviour, market research, ethics, branding, and the use of psychology, the book also covers the history of marketing, with the author explaining (for example) that branding can be traced back to the Roman Empire and China’s Song Dynasty. Within these themed chapters, the author presents fascinating biographies of brands (e.g. Kelloggs, Disney, Lego, Apple, Netflix and Co-op) and key individuals. For example, we learn that Josiah Wedgewood pioneered money back guarantees and “buy one, get one free” offers in the 18th-century. This guide is also of the moment, with extensive coverage of engagement marketing and digital marketing, and a chapter on how the pandemic has changed everything (thereby requiring marketers to change, too). 

Twelve and a Half

Twelve and a Half

Author: Gary Vaynerchuk Format: Paperback Release Date: 25/11/2021

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life-and business-success and provides today's (and tomorrow's) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on hard skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren't quantifiable; they can't be measured on a spreadsheet and aren't taught in B-schools or emphasized in institutions. We've been taught that emotional intelligence is a nice to have in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it's challenging to understand how to get better at being self-aware, curious, or empathetic-or even why it's important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the half is-that emotional ingredient of leadership he's weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own halves and offers insight on how to strengthen them. Gary's secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

The Power of Your Senses

The Power of Your Senses

Author: Russell Jones Format: Paperback Release Date: 22/07/2021

AS HEARD ON THE CHRIS EVANS SHOW Which scents can lower stress? What music can make you more productive? And why does coffee taste better from a red cup? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to anywhere near their full potential. Using his extensive knowledge of sensory science, multisensory expert Russell Jones shows you how to make small changes to your day and experience life like you never have before. So, whether you want to feel energised in the morning, get the most from your exercise, be efficient at work, really enjoy your food or have the most restful night's sleep possible, read this book and discover the real power of your senses. Previously published as Sense.

Think Big

Think Big

Author: Dr Grace Lordan Format: Audiobook Release Date: 25/03/2021

What are you doing today to make your dream future come true? We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day. Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment, and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead. Each chapter introduces us to behavioural science concepts like the 'halo effect', 'confirmation bias', 'affect heuristic' and the 'ostrich effect', to help you better understand yourself and others, so that you can get the most out of your career. Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want now. Some of the things you'll learn include how to: · Overcome a fear of failure and throw yourself at opportunity · Craft the optimum environment for work and give yourself ample time for tasks · Rewrite self-narratives and tackle imposter syndrome · Watch out for other people's biases and stop them from holding you back Think Big provides a practical framework to keep you moving in the right direction towards any goal. It will help you get out of your own way and propel you on the path to success, transforming you from dreamer to doer!

Audiobooks of the Month
Sense

Sense

Author: Russell Jones Format: Hardback Release Date: 20/08/2020

AS HEARD ON THE CHRIS EVANS SHOW A fascinating and revelatory look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives. How can colour prime you for creative thinking? What kind of music helps you run faster? Which scents can help you fall asleep? Our senses have a powerful effect on how we think, feel and behave; yet we don't use them to their full potential. For over a decade, multi-sensory marketing expert Russell Jones has been using the science of the senses to design products, brands and retail environments that tantalise our senses in revolutionary ways. In this incredible new book, Jones takes research from the worlds of neuroscience, experimental and behavioural psychology and beyond, and shows you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Whether it's helping you feel energised in the morning, get the most from your work-out, be efficient at the office, avoid getting caught in the traps of savvy retailers or creating the perfect sensory background to enjoy your food with. And, finally, he helps you have the most restful evening and night's sleep you possibly can. Sense is a fascinating and revelatory look at how you can use your senses in a way you never have before.