Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
| ISBN: | 9781591397625 |
| Publication date: | 1st February 2006 |
| Author: | Harvard Business Review |
| Publisher: | Harvard Business Review Press |
| Format: | Paperback |
| Pagination: | 229 pages |
| Series: | Harvard Business Essentials |
| Genres: |
Sales and marketing |