"My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples."
Understand the magic moment when a threshold is crossed and understand the dynamics behind social change. Think of ideas and products and messages and behaviours as epidemics, and there is that one dramatic moment in an epidemic when everything can change at once. That's the tipping point.
My copy is dog-eared, much-loved and endlessly thumbed. It's a fascinating look at how little things can make a big difference, with dozens of real-life examples. Understand the fascinating social dynamics that cause rapid change. You won't look at things in the same way again.
| Primary Genre | Business and Management |
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