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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches listeners to do. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
In 2009, social media impresario and entrepreneur Gary Vaynerchuk wrote the international bestseller CRUSH IT! It encouraged aspiring entrepreneurs to use internet marketing to turn their passions, hobbies, and expertise into real businesses. Almost a decade later, Gary returns to the topic with fresh insights and a range of lessons and case studies that recount how dozens of entrepreneurs from around the world have, indeed, CRUSHING IT. Using Gary's proven, multifaceted methods for personal branding, social media marketing, and entrepreneurship, CRUSHING IT is every businessperson's user manual for managing their careers and creating successful businesses in the digital age. Both inspiring and highly practical, CRUSHING IT is a state-of-the-art guide to building your own path to professional and financial success at a time when the rules are being rewritten every day.
Fur Unternehmen zahlt heute vor allem eines: Wie verknupfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geraten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschaftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Fur Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt fur ihren rechten Haken nutzen wollen.
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary Vaynerchuk-the inspiring and unconventional entrepreneur who introduced us to the concept of crush it-knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy-and even buying wine. Whether you're planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
Erfolgreiche Unternehmen benotigen eine besondere "e;Schlagtechnik"e;, um Wettbewerber aus dem Feld zu boxen und Kunden zu uberzeugen. Den entscheidenden Schlag in der nachsten Kampagne, den "e;rechten Haken"e;. Gary Vaynerchuk hat das Marketing unterschiedlichster Unternehmen wie Land Rover, Microsoft, Colgate, Lacoste, Adidas oder Holiday Inn unter die Lupe genommen und ausgewertet. Fur Unternehmen zahlt heute vor allem eins: Wie verknupfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geraten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschaftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Fur Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt fur ihren rechten Haken nutzen wollen.
When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't. In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.
Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In Crush It! Why Now Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV. Gary has always had an early-to-market approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
Die Thank You Economy ist ein auf dem Internet basierendes Phanomen unserer Zeit. Es beeinflusst nicht nur, was und wann wir kaufen. Es beeinflusst auch, wie Unternehmen und Kaufer miteinander umgehen - und zwar zum Vorteil des Kunden. Im Web wird die Forderung des Kunden nach Authentizitat und Ehrlichkeit immer wichtiger fur die Unternehmen - vergleichbar mit den Tagen unserer Grovater, wo der personliche Kontakt zum Kunden uber Erfolg und Misserfolg eines Unternehmens entschied.Web-2.0-Guru Gary Vaynerchuk enthullt in seinem neuen Buch, wie Unternehmen diese personliche Beziehung zum Kunden herstellen konnen, indem sie soziale Netzwerke nutzen. "e;Die Thank You Economy"e; belegt, dass wir in ein vollig neues Geschaftszeitalter eintreten. Ein Zeitalter, in dem nicht die Firmen das meiste Geld machen, die die teuersten Marketing-Kampagnen fahren, sondern jene, die den Beweis abliefern, dass ihnen der Kunde mehr als alles andere am Herzen liegt. Denn nur die Unternehmen und Marken, die sich die unglaubliche Schlagkraft des kommunizierten Wortes aus den sozialen Plattformen zunutze machen, werden sich von der Masse unterscheiden und im Markt von morgen durchstarten.
Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion. Dick Costolo, chief executive officer, TwitterGary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchukone of Bloomberg Businessweeks 20 People Every Entrepreneur Should Followlooks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In The Thank You Economy , he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
Haben Sie ein Hobby, mit dem Sie sich den ganzen Tag beschaftigen konnten? Eine Leidenschaft, die Sie nachts wach halt? Jetzt ist der perfekte Zeitpunkt, um mit dieser Leidenschaft Geld zu verdienen. In "e;Hau rein!"e; zeigt Ihnen Gary Vaynerchuk, wie Sie das Internet nutzen konnen, um aus Ihren Traumen ein lukratives Geschaftsmodell zu machen. Gary hatte Jahre damit zugebracht, auf die klassische Werbetour aus seinem Familienbetrieb einen nationalen Marktfuhrer zu machen. Dann kam der Tag, der sein Leben veranderte. Er nahm eine Videokamera und machte sich mittels Social Networking ohne groen finanziellen Aufwand selbst zur erfolgreichen Marke. Am Ende dieses Buchs werden Sie Schritt fur Schritt gelernt haben, wie Sie soziale Netzwerke nutzen konnen, um Ihre Traume als Unternehmer wahr werden zu lassen. "e;Hau rein!"e; ist das ultimative aktuelle Handbuch fur Geschaftsleute und solche, die es werden wollen.
Crush It! 2.0: The Audiobook: Read by Gary Vaynerchuk, this audiobook version contains additional material not found in the bestselling hardcover edition.Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, and the wine business grew to over $60 million a year, he began making national TV appearances including the Today Show , Late Night With Conan O'Brien , and Ellen , consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary's dual identity as both business guru and wine guy has made him the 'Social Media Sommelier'.