Marketing & Advertising Audiobooks | Business & Economics

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in

"THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!"

Bill Walton, Brian Halligan, David Meerman Scott (Author), Bill Walton, Brian Halligan, David Meerman Scott (Narrator)

Audiobook

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

"These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: • Slash marketing costs and boost profits by making your business as green and ethical as possible • Easily turn your customers, suppliers, and even competitors into your unofficial sales force • Understand how to turn business acquaintances into powerful joint-venture partners • Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing • Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more in Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times."

Jay Conrad Levinson, Shel Horowitz (Author), Erik Synnestvedt (Narrator)

Audiobook

[German] - Top Emotional Selling: Die 7 Geheimnisse der Spitzenverkäufer

"Was ist das Erfolgsrezept der Spitzenverkäufer? Überzeugende Produkte allein genügen nicht - es kommt auf die richtige Verkaufsstrategie an. Ingo Vogels Konzept 'Top Emotional Selling' beruht auf Erkenntnissen des Neuromarketing und des Neurolinguistischen Programmierens (NLP). Verkaufen mit Herz und Verstand: Der Verkäufer als Gefühls- und Beziehungsmanager. Anhand von spannenden Verkaufsgeschichten aus der Praxis führt das Hörbuch in die sieben Geheimnisse der Topverkäufer ein."

Ingo Vogel (Author), Gabi Franke, Heiko Grauel (Narrator)

Audiobook

Everything I Know about Marketing I Learned From Google

"Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” -Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” -Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb-and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape-and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: - Tap into the Wisdom of Crowds: Get the signals you need directly from your customers - Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along - Don’t Interrupt: Join the conversation-but avoid disrupting it - Act Like Content: Provide value, not sales pitches - Test Everything: Take no detail of your program for granted; you can always improve - Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing-and engage more customers than ever."

Aaron Goldman (Author), Wayne Shepherd (Narrator)

Audiobook

Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers Firs

"With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this audio book, that’s how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this audio book will help you build leads, traffic, sales, market share--and profits! • Capitalizing on the new “content marketing” • The megashift from blogging to microblogging--and what it means to you • A world run by smartphones: iPhones, BlackBerrys, and beyond • Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more • Plurk? UStream? Joost? Tumblr? iGoogle? • Profiting from the sites and tools you may never have heard of • Your Web marketing 360-degree review Systematically optimizing everything you’re already doing online"

Michael Tasner (Author), Don Hagen (Narrator)

Audiobook

The AdSense Code 2nd Edition: The Definitive Guide to Making Money with AdSense

"Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads--using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to 'crack' The AdSense Code and unlock the secrets to making money online."

Joel Comm (Author), Sean Pratt (Narrator)

Audiobook

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

"Revised and updated with the latest on successful Twitter marketing In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success."

Joel Comm (Author), Sean Pratt (Narrator)

Audiobook

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

"Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how? If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques people use to secretly persuade and influence you. Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action. In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically. And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes. Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again."

Dave Lakhani (Author), Dave Lakhani (Narrator)

Audiobook

The Referral Engine: Teaching Your Business to Market Itself

"The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch’s strategies include: — Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening. — The sales team is the most important part of your marketing team. Salespeople are the company’s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. — Educate your customers. Referrals are helpful only if they’re given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referral s. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget."

John Jantsch (Author), John Jantsch (Narrator)

Audiobook

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and

"The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice—and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. Smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. This audio book will show you how to stay ahead of the curve—and your competitors—by using the Internet to its full PR, marketing, and customer-communications potential. If you want your business to succeed, forget tradition and adopt The New Rules of Marketing and PR."

David Meerman Scott (Author), Sean Pratt (Narrator)

Audiobook

Marketing

"The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: • Position your product for a target market • Build a brilliant marketing plan • Create stunning branded marketing materials • Use memorable publicity to build market interest • Take advantage of new technology"

Peter Spalton (Author), Business Secrets (Narrator)

Audiobook

Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media

"Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today’s world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world. Learn the new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?"

DJ Heckes (Author), DJ Heckes (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics