Marketing & Advertising Audiobooks | Business & Economics

WikiLeaks: Inside Julian Assange's War on Secrecy

"It was the biggest leak in history. WikiLeaks infuriated the world's greatest superpower, embarrassed the British royal family and helped cause a revolution in Africa. The man behind it was Julian Assange, one of the strangest figures ever to become a worldwide celebrity. Was he an internet messiah or a cyber-terrorist? Information freedom fighter or sex criminal? The debate would echo around the globe as US politicians called for his assassination. Award-winning Guardian journalists David Leigh and Luke Harding have been at the centre of a unique publishing drama that involved the release of some 250,000 secret diplomatic cables and classified files from the Afghan and Iraq wars. At one point the platinum-haired hacker was hiding from the CIA in David Leigh's London house. Now, together with the paper's investigative reporting team, Leigh and Harding reveal the startling inside story of the man and the leak."

David Leigh, Luke Harding (Author), Paul Michael Garcia (Narrator)

Audiobook

Mind Capture (Book 1): How to Stand Out in the Age of Advertising Overload

"The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! In Mind Capture, you will discover:* How to generate more referral business * Secrets to capturing the attention of the 21st Century customer * 27 Ways to keep your customers coming back again and again * How to get FREE publicity for any product, service, or organization * Proven ways to stand out in the marketplace and drive your competition crazy * Powerful ways to increase the effectiveness of your direct marketing offersIn each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect audiobook."

Tony Rubleski (Author), Tony Rubleski (Narrator)

Audiobook

Mind Capture (Book 2): How You Can Stand Out in the Age of Advertising Deficit Disorder

"In this second book in the Mind Capture business series, you'll discover: *Ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money and from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising noise to capture attention, repeat business, and referrals. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book."

Tony Rubleski (Author), Tony Rubleski (Narrator)

Audiobook

Mind Capture (Book 3): How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!

"In this third book in the Mind Capture business series, you'll discover: *Why you must get on the offensive NOW to grow your business *Why innovation is the key to success *Seven valuable ways to connect with virtually anyone you meet *How and why you must build authenticity for yourself and your organization to stay ahead in age of massive choice, digital overload and instant online search *Powerful mental strategies that top achievers use to stay optimistic and block out fear *How to quickly stand out in the age of media chaos and advertising noise to capture attention *The 10 Mind Capture marketing commandments to guide and inspire you on the path to greater success *Why predictability in your marketing is the quickest path to extinction and several ways to avoid it and keep your competition guessing *Business advice from Jeff Bezos, Founder of Amazon.com In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. In this book, bestselling author Tony Rubleski, provides a spark to the mind and imagination for those seeking to Awaken their inner genius. Discover for yourself why many of the top sales, marketing, and motivational minds on the planet ranging from Dan Kennedy, Dr. Ivan Misner, Jeffrey Gitomer, and John Assaraf, to Brian Tracy, Joel Comm, and many others continue to rave about Mind Capture!"

Tony Rubleski (Author), Tony Rubleski (Narrator)

Audiobook

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally

"THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking"

Dave Kerpen (Author), Christopher Prince (Narrator)

Audiobook

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Busines

"We're in 'wild west' times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days? If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one-stop guide to the new entrepreneurial landscape—minus the 'same old, same old' baggage that drags so many down—gives you real-world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action. In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as 'Nametag Guy' Scott Ginsberg, Bravo's 'Millionaire Matchmaker' Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to: • Becoming a trusted resource • Building your audience and community • Helping others while helping your business • Using your content as a handshake • Creating and growing one-on-one relationships with your customers • Communicating effectively online and via social media • Avoiding 'selling' by educating, inspiring, and entertaining instead • And more! Inertia is a powerful force, and many professional marketers and business owners still think 'more of the same' is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win!"

David Sitemen Garland (Author), Erik Synnestvedt (Narrator)

Audiobook

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

"We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace."

Josh Linkner (Author), Marc Cashman (Narrator)

Audiobook

Heartfelt Marketing: Allowing the Universe to be Your Business Partner

"Heartfelt Marketing is for the self-inspired entrepreneur who understands their skill set; however, promotion isn’t their forte. – Learn how to get out of your own way and generate business by being of service to others – Release the 5 Pitfalls that spell doom for your revenue. – Discover how the language and intention make a HUGE difference in the sale – Let go of the energetic tackiness in your business exchanges that screams inferiority – Explore the blocks that are getting in the way of business expansion"

Jacquie Jordan (Author), Jacquie Jordan (Narrator)

Audiobook

[German] - Immer frisch verliebt: Eine mentale Unterstützung, um die Liebe wieder wie z u Beginn der

"EQ Verlag zeigt, wie man sanft und verblüffend einfach über Suggestionen zum Einschlafen die Liebe neu entfachen kann. Viele Beziehungen erleben nach 1 bis 2 Jahren eine Gewöhnungsphase, in der die übersprudelnden Liebesgefühle kleiner werden. Sie können dies jedoch jederzeit ändern! Die Audio-CD lässt uns die kleinen und schönen Dinge des Lebens und der Liebe wieder bewusst werden, was dazu führt, dass wieder verstärkt Glücksgefühle erlebt werden und die Liebe und Partnerschaft neu entfacht werden kann. Frisch verliebt kann man Bäume ausreißen und nichts und niemand kann unsere Laune verderben, egal ob 20 oder 99 Jahre alt. Ganz nebenbei werden Sie damit auch gemeinsam wunderbar ein- und durchschlafen."

Anonymous (Author), Rainer Böhm, Tabitha Böhm (Narrator)

Audiobook

What Women Want: The Global Marketplace Turns Female-Friendly

"Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace-what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace-with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet-in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence."

Paco Underhill (Author), Mike Chamberlain (Narrator)

Audiobook

When Gadgets Betray Us: The Dark Side of Our Infatuation With New Technologies

"Technology is evolving faster than we are. As our BlackBerry devices, tablets, and digital capabilities become more and more complex we understand less and less about how they work. we no longer read the instruction manual before powering on, and we demand intuitive interfaces that get us up and running right away. But how many of us actually stop to think about potential threats to our privacy? Our passports broadcast our personal information and could allow terrorists to target us by nationality. Keyless entry systems in many high-tech car models make auto theft easier than ever. Commercial photocopiers are equipped with hard drives that can document everything we ever copied on it. And our digital photos, even after they’re cropped, can expose the entire original image (hope you weren’t doing anything naughty in that facebook profile picture). In When Gadgets Betray Us, Robert Vamosi, a technology reporter and analyst who has been covering the internet age for over a decade, investigates the dark side of digital capability and convenience. He uncovers a secret world of privacy loss that most of us never consider— that is, until something goes terribly wrong. From iPads to BlackBerry devices, online banking to keyless entry systems, we’re increasingly giving over the management of our crucial information to the latest and greatest electronic gadgets. Vamosi helps us comprehend the technology in our everyday lives and develop a common sense about how to protect ourselves. An essential guide for understanding what we’re really signing up for every time we log-in, When Gadgets Betray Us reveals the secret lives of our electronic devices so that we can all better manage the real risks."

Robert Vamosi (Author), Sean Pratt (Narrator)

Audiobook

The Man Who Sold America: The Amazing but True Story of Albert D. Lasker and the Creation of the Adv

"MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind—public and private, large and small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web. It wasn’t always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations—J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others—launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker—who resolutely hid from the spotlight—has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the twentieth century’s most intriguing figures. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was an energetic crusader against anti-Semitism. A public relations master, he engineered Warren G. Harding’s successful presidential campaign, and designed the strategy that ended Upton Sinclair’s bid for governor of California. As part-owner of the Chicago Cubs, he came up with the idea of a “baseball commissioner.” He was the creative philanthropist who renamed the American Cancer Society and Planned Parenthood as he transformed them into prominent and effective organizations. And the Lasker Awards, for contributions to medical science, are sometimes referred to as “America’s Nobels.” His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships—and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry—and changed the way we look at our world. “The Man Who Sold America shows us the advertising industry well before the age of Mad Men…' “The Man Who Sold America pulls back the curtain and shows us a remarkable life spent shaping much of the world we know today.” “Lasker's influence extended well beyond the confines of the advertising world” “…the promotional brilliance of Lasker and his shop helped turn Kleenex, Pepsodent toothpaste, Quaker Oats, Goodyear tires and Palmolive soap into household brands.”"

Arthur W. Schultz, Jeffrey L. Cruikshank (Author), Walter Dixon (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics