Marketing & Advertising Audiobooks | Business & Economics

The Narrative Edge: Authentic Storytelling That Meets The Moment

"In The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, interviewer, and speaker Dr. Rod Berger delivers an inspiring and practical discussion about the rebirth of stories in our society's collective consciousness. The author explains how great stories are woven into corporate strategy, educational curricula, social media platforms, and more, and how to tap into those stories to connect with your audiences. You'll learn about how to tell your own story―rather than leave it to be told by someone else―validating your presence and authenticating your own unique experiences. You'll also discover a one-of-a-kind tapestry of characters, ideas, and themes that combine to highlight the singular power and potential of story. Inside the book: ● Cautionary advice about the negative impact of grievance and envy in our stories, and how you can replace them with inspiration and courage ● The art and science of finding the Story of You, and the untapped potential of authenticity ● How stories often tell a tale that's different from what we initially intended"

Dr. Rod Berger (Author), Rod Berger (Narrator)

Audiobook

Indie Porn: Revolution, Regulation, and Resistance

"In Indie Porn, Zahra Stardust examines the motivations and interventions of independent porn producers as they navigate criminal laws, risk-averse platforms, discriminatory algorithms, and rampant piracy. Herself a porn performer and participant, Stardust takes listeners behind the scenes, offering intimate insights into this sociopolitical movement. She finds politicians who watch porn in parliament, protesters leading face-sitting demonstrations, sex workers making COVID-safe pornography, and artists reverse-engineering porn detection software. Against the backdrop of a global gig economy, Stardust documents the promises of indie porn to democratize content, revolutionize production, and redistribute wealth while outlining the fantasies of regulators, whose illusions of what porn is and does foreclose possibilities for transformation. Inevitably, as these paradigms collide, porn producers engage in creative tactics to hustle for survival and visibility, from ethical certification to law reform, sometimes reproducing hierarchies of stigma themselves. By highlighting how porn stigma is bound up with intersecting oppressions, Stardust identifies these junctions as coalitional opportunities for changing social relationships to sex, work, and capitalism. Contains mature themes."

Zahra Stardust (Author), Khristine Rivière (Narrator)

Audiobook

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

"Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: How to get new customers, clients or patients, and how to make more profit from existing ones. Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious, while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it."

Allan Dib (Author), Joel Richards (Narrator)

Audiobook

In Fraud We Trust: How Leaders in Politics, Business, and Media Profit from Lies―and How to Stop The

"Telling lies, and falling for them, is one of the things that makes us human. But when someone deceives another for material gain or profit, inflicting injury in the process, we give this kind of lie a special label: fraud. Most people are familiar with the concept and understand that fraud is prohibited by law. What many fail to appreciate, however, is that the law does not treat all frauds equally. In a perverse sense, the bigger the fraud, the more likely it is protected by the First Amendment and therefore legal. Examples of fraud on the public are everywhere. Politicians on both sides of the aisle lie with such regularity that people have become deeply cynical about whether to believe anything they say. Henricksen shows that large-scale fraud is carried out for many reasons beyond financial profit, including political gain, the prevention of justice, and the falsification of history. In addition to exposing the depths of the problem, Henricksen gives listeners a way forward. By revealing for the first time the root legal cause of the misinformation crisis and presenting novel solutions, In Fraud We Trust speaks to the present moment as it offers answers for the future."

Wes Henricksen (Author), Rob Greenbaum (Narrator)

Audiobook

Born to Be Wired: Lessons from a Lifetime Transforming Television, Wiring America for the Internet,

"If you've ever streamed a show on HBO Max, seen a Formula One race, hummed a tune on SiriusXM, bought concert tickets via Ticketmaster, or watched an Atlanta Braves game, you've crossed paths with John Malone. You just didn't know it. John Malone remains a stranger to most people, though millions have been touched by the technologies and content he made possible. In Born to Be Wired, this legendary "cable cowboy" shares stories from behind the scenes of the most transformative deals in media, entertainment, and technology. He recounts the extraordinary saga of how America was wired—how a single copper strand evolved from a rural TV-antenna service into a high-speed backbone powering the internet and clearing the path for Amazon, Facebook, and Google. Malone offers an insider's account of launching television's first cable networks—including Discovery, TBS, QVC, and BET—and the strategy behind era-defining mergers, from Warner Bros. Discovery to Live Nation Entertainment. His Liberty Media ventures, including Formula One, have delivered long-term returns often compared to Berkshire Hathaway. More than a business story, this is a personal reflection—from a quiet kid with a mechanic's curiosity to a media visionary confronting the costs and consequences of disruption in an industry he helped reshape. Trained at the storied Bell Labs and gifted with a mathematical mind, Malone saw patterns in complexity. Where others saw chaos, he saw systems—and reconfigured companies with the precision of an engineer, unlocking value no one else could see. Sweeping, revealing, and deeply human, Born to Be Wired offers a rare glimpse into the logic—and the life—behind the screen."

John Malone (Author), Fred Sanders (Narrator)

Audiobook

The New Science of Customer Relationships: Delivering the One-to-One Promise With AI

"The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think; specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services; and discussions of ethical guidelines to guide your organization's data and customer communication practices."

Jim Sterne, Thomas H. Davenport (Author), Walter Dixon (Narrator)

Audiobook

Press Play: Why Every Company Needs a Gaming Strategy

"An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the New York Times, BMW, and Chipotle—that are using games to win over customers. Today's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In Press Play, Bastian Bergmann shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures. Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave."

Bastian Bergmann (Author), Ryan Lee Dunlap (Narrator)

Audiobook

Generation AI: Why Generation Alpha and the Age Of AI Will Change Everything

"A clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation."

Matt Britton (Author), Jonathan Strait (Narrator)

Audiobook

Bluesky For Dummies

"Bluesky has been taking the social media world by storm. The platform offers users a high degree of control over what information they view and share, abilities they've lost on other platforms. Bluesky For Dummies serves as your guidebook to navigating the new platform. Learn to import your contacts, control your feed, and share content, with easy-to-follow instructions. This book also shows you how to manage who can contact you and access your content, so you can avoid bots, trolls, and other unsavory characters. For business owners, this Dummies guide is a breath of fresh air—learn how to set up Bluesky for your business and enjoy a peaceful and profitable social experience. ● Discover how Bluesky differs from the other social media apps out there ● Create a profile, make connections, share your content, and build a following ● Take control of your social media experience with access and content settings ● Connect with users by exploring custom lists and feeds Refugees from other social media sites, as well as social media beginners, can find out what it's like to be social without the downsides, thanks to Bluesky For Dummies."

Eric Butow, Rebecca Bollwitt (Author), Jon Vertullo (Narrator)

Audiobook

The Content Creator's Compass: A battle-tested guide to succeeding online as an influencer and brand

"In a recent survey (CNBC), 57% of Gen Zers said they would like to become an influencer if given the chance. Some 53% of Gen Zers believe becoming an influencer is a reputable career choice (and would quit their jobs if they could earn enough to pay for their current lifestyle). In business, 77% of companies use social media to reach their customers. It’s undeniable that influencers and their content has become a mainstream part of our social and business world today. This book, written by two successful influencers, offers clear and insightful guidance on becoming a better influencer and content creator. One of the key foundations for success is understanding the 12 different kinds of content-creating categories—and identifying which aligns best with your interests, skills, and goals. The authors explore the strategies and approaches of influencers in each of these categories, many of whom had to work hard and battle their way up to the top. In doing so, the book provides valuable insights and hard-won success principles for anyone seeking to become an influencer in today’s dynamic world of content creation."

Alishquiche, Hamza Ayub (Author), Caleb Summers (Narrator)

Audiobook

[Spanish] - El método Taylor Swift: Y otros antimanuales de innovación extrema para potenciar tu neg

"Todos los secretos de innovación extrema para tu empresa y tu marca. ¿Por qué, en una era de productos ultrasofisticados, la bebida de crecimiento más explosivo es una marca de simple agua mineral? ¿Qué lecciones deja la resurrección -gracias a una serie documental- de un deporte que estaba en caída libre? ¿Cómo en un par de años dos fenómenos desconocidos -un productor de trap de un parque barrial y un estilo de fiesta que surgió de manera azarosa- se volvieron dos de los productos culturales argentinos más exitosos del mundo? ¿Qué es la intimasividad, el secreto mejor guardado de la cantante Taylor Swift para atraer fanáticos por millones? Este libro, caja de sorpresas permanente, nos lleva de viaje por la nueva frontera del marketing, la innovación y la comunicación, en un 'antimanual' donde las viejas reglas ya no sirven y todo se re-escribe. Con un método propio y original, y sin pontificar, Nicolás Pimentel, un profesional premiado en su campo y con treinta años trabajando con marcas, despliega decenas de ideas accionables para aplicar en nuestros proyectos de todos los días. Con especialistas-sherpas que lo acompañan, mucho sentido del humor y una explosión de creatividad, Pimentelse convierte, con su primer libro, en un pensador de primera línea en un sentido amplio sobre la cultura pop, los fenómenos de masas y la modernidad. Sebastián Campanario"

Nicolás Pimentel (Author), Tbd (Narrator)

Audiobook

Passive Income Blueprint: Easy Side Hustles You Can Start Today for Financial Freedom

"This audiobook is narrated by an AI Voice. Passive Income Blueprint: Easy Side Hustles You Can Start Today for Financial Freedom is your step-by-step guide to escaping the 9–5 grind and building real wealth on your own terms. Inside, you’ll discover 10 proven passive income ideas that require little to no upfront investment—perfect for beginners looking to generate extra cash flow and long-term financial stability. Learn how to set up income streams that work for you while you sleep, travel, or focus on what matters most. Whether you're looking to supplement your income or build a full-time business, this guide helps you take action now—no fluff, just results."

Bob Babsons (Author), Synthesized voice – unspecified (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics