Marketing & Advertising Audiobooks | Business & Economics

Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results

"The former head of Verizon is talking. Can you afford not to hear what he has to say? Are you delivering? For managers, behavior is the real key to achievement. In order to stop struggling and start delivering, you need to close the gap between what you know and what you do. That's been Denny Strigl's method, and now it can be yours, too. Among the most prominent architects of the wireless communications industry, the former Verizon Wireless president and CEO has had one of the most remarkable careers in modern business. In Managers, Can You Hear Me Now?, Strigl shares all the skills and techniques he used to build Verizon into one of the greatest growth companies in any industry. You'll learn how to: - Create a corporate culture where trust, respect, and integrity flourish- and employees and customers alike are appropriately served - 'Eliminate the fluff,' get focused, and stop wasting time on things that don't matter - Address issues proactively before they become problems--even employee performance issues - Get past your 'blind spots,' reinforce priorities consistently, and communicate with clarity - Master the Four Fundamentals of Management: growing revenue, getting new customers, keeping the customers you already have, and eliminating costs Managers, Can You Hear Me Now? includes additional suggestions for bringing the best of your energy and passion into your work, helpful anedcotes from Strigl's career, simple self-assessment questions, and even a look at how your business day as a successful manager should play out. Whether you're the CEO of a large corporation or run your own small business, the lessons from Managers, Can You Hear Me Now? are sure to come through--loud and clear."

Denny F. Strigl, Frank Swiatek (Author), Dan Lenard (Narrator)

Audiobook

Get Seen: Online Video Secrets to Building Your Business + URL

"Use online video to Get Seen and drive your business to new heights The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide-awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement. Are you paying attention? Are you getting your business seen? In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Listen to: • Real case studies of businesses using video to boost exposure and grow sales. • Tools and strategies for expanding your business into the social Web • Simple step-by-step guidelines and clever ideas for recording, editing, and exporting video • Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral Video is the ideal way to tell your story, which leads to more business. If you're ready to take full advantage of the newest resource in the social media arsenal, Get Seen is the audio guidebook you need."

Steve Garfield (Author), Sean Pratt (Narrator)

Audiobook

Unthinking: The Surprising Forces Behind What We Buy

"What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did 'Click It or Ticket' get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, 'What do people want?' What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us."

Harry Beckwith (Author), L.J. Ganser (Narrator)

Audiobook

Now, Build a Great Business: 7 Ways to Maximize Your Profits in Any Market

"Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands’ Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audio book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to: ? Become a great leader—and get extraordinary results from everyone around you ? Develop a great business plan—and structure your company to maximize every resource ? Surround yourself with great people who are motivated to give their best ? Offer a great product or service—identifying exactly what your market needs ? Design a great marketing plan—and position your business as the preeminent provider ? And much more! You’ll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you’ll ever put your hands on."

Brian Tracy, Marc Thompson (Author), Brian Tracy, Marc Thompson (Narrator)

Audiobook

Secrets of the Moneylab: How Understanding People Will Increase Your Profits

"The unabridged, downloadable audiobook edition of Kay-Yut Chen and Marina Krakovsky's practical guide, Secrets of the Moneylab: How Understanding People Will Increase Your Profits, read by the actor Matt Addis. Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them? Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line. In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business. These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success. Publshed as part of the Penguin Portfolio series of business audiobooks."

Kay-Yut Chen, Marina Krakovsky (Author), Matt Addis (Narrator)

Audiobook

Be Your Own Brand, 2nd Edition: A Breakthrough Formula for Standing Out from the Crowd

"In this extensively revised new edition of one of the pioneering and bestselling books in the growing category of personal branding books, star business speakers and consultants McNally and Speak provide an inspiring and practical guide to how people can achieve more of what they want by developing and communicating a strong, entirely authentic, personal brand. Over 50,000 copies of the 1st edition sold."

David McNally, Karl D. Speak (Author), Xavier Smith (Narrator)

Audiobook

...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want

"When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, . . . And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels. Focusing on the practical—what’s worked for a wide range of businesses—and employing an eclectic mix of methods, platforms, and technologies, this go-to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy. And the Clients Went Wild! reveals how: • A gas station—yes, a gas station—differentiated itself and created a loyal following • A highly successful small business was started with less than $1,000 . . . and smart partnerships • Product awareness goes viral in the hands of the right “connectors” • Effective client communication built an entire financial services business • Superior execution accomplishes marketing miracles every day • Businesses get celebrity status with their customers by taking advantage of current events and hot topics • You can use social media and traditional media separately and together to build excitement and win fans over There’s a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word-of-mouth and highly valuable referrals . . . And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be!"

Maribeth Kuzmeski (Author), Walter Dixon (Narrator)

Audiobook

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn T

"The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today! There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself. In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department. Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably."

Chris Brogan, Julien Smith (Author), Chris Brogan, Julien Smith (Narrator)

Audiobook

Real-Time Marketing and PR: How to Earn Attention in Today's Hyper-Fast World

"Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. “Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it. Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be amongthem. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller,David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: • Develop a business culture that encourages speed over sloth • Read buying signals as people interact with your online information • Crowdsource product development, naming, and even marketing materials such as online videos • Engage reporters to shape stories as they are being written • Command premium prices by delivering products at speed • Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!"

David Meerman Scott (Author), David Meerman Scott (Narrator)

Audiobook

Internet Money Lifestyle: Online Revenue for Your Business

"It's not enough to simply bring value to the marketplace - you need to get to paid for it! Whether you want to sell your own products or someone else's, you need this fun, funny, laser-sharp guide to show you the most effective ways of turning a profit online. Liv Montgomery, the eCommerce Gal is known for her warm-hearted approach and no-fluff tactics in the game of online business success. Let Liv show you step-by-step how to identify a profitable niche, decide on which products to develop or promote, and even how to get paid without making a sale! Get this program now, and start generating online revenue for your business."

Liv Montgomery (Author), Liv Montgomery (Narrator)

Audiobook

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Dis

"Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton-with tongue-in-cheek-shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well. Both visionary and practical, I Live in the Future & Here's How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior: • With a walk on the wild side-through the porn industry-we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy. • By understanding how the Internet is creating a new type of consumer, the "consumnivore," living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created. • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts. • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for "anchoring communities" that tame information overload and help determine what news and information to trust and consume and what to ignore. • Why the map of tomorrow is centered on "Me," and why that simple fact means a totally new approach to the way media companies shape content. • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences. I Live in the Future & Here's How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton's website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation."

Nick Bilton (Author), Mike Chamberlain (Narrator)

Audiobook

Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

"Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you've ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives. In Carrot and Sticks, Ian Ayres, the New York Times bestselling author of Super Crunchers, applies the lessons learned from behavioral economics-the fascinating new science of rewards and punishments-to introduce readers to the concept of "commitment contracts": an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own "commitment contracts" and collectively put more than $3 million on the line), Ayres has developed contracts-including the one he honored with himself to lose more than twenty pounds in one year-that have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to • motivate your employees • create a monthly budget • set and meet deadlines • improve your diet • learn a foreign language • finish a report or project you've been putting off • clear your desk Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a "stick" (the potential loss of $50 per week to a charity he didn't like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). You'll learn why you might want to hire a "professional nagger" whom you'll do anything to avoid-no, your spouse won't do!-and how you can "hand-tie" your future self to accomplish what you want done now. You'll find out how a New Zealand ad exec successfully "sold his smoking addiction," and why Zappos offered new employees $2,000 to quit cigarettes. As fascinating as it is practical, as much about human behavior as about how to change it, Carrots and Sticks is sure to be one of the most talked-about books of the year."

Ian Ayres (Author), John H. Mayer (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics