Marketing & Advertising Audiobooks | Business & Economics

Publicity Tactics: Insights on Creating Lucrative Media Buzz

"Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin"

Marcia Yudkin (Author), Marcia Yudkin (Narrator)

Audiobook

Thriving in Uncertain Times: 6 Success Strategies in the New Economy

"You are an entrepreneur. No matter what job you do you're in business for yourself. Everyone you cross paths with needs to believe in you and must have a desire to work with you. Your most important job is building a brand called 'Y-O-U.' Everything you are doing is either enhancing or diminishing that brand. In this program, Dr. Larry Iverson will share keys to success so you thrive! –Know the 4 things you must be able to do to get people to buy-in to your vision and plan –How to use the 2 elements central to long-lasting trust to enhance your crucial relationships –Know how to implement a proven step-by-step strategy for attaining even the toughest goals in half the time –Learn the 6 essential components that forge unbreakable bonds with others –How to eliminate resistance to change and the learn 12 ways to overcome the procrastination habit Do you ever wonder why some people achieve great success more easily than most? It's not an accident. Starting today you can begin turning this around! Dr. Iverson presents to you Thrive, Don't Just Survive: How To Make Your Life Soar."

Larry Iverson (Author), Larry Iverson (Narrator)

Audiobook

We Are All Weird: The Myth of Mass and The End of Compliance

"World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We’re all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how."

Seth Godin (Author), Seth Godin (Narrator)

Audiobook

How To Sell Brilliantly In Good Times And Bad

"Whether you're running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here's the very best on sales strategy and tactics. It's a straightforward guide to handling price objections, with low-cost, quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team."

Nicholas Bate (Author), Rashid Raza (Narrator)

Audiobook

Dominate Your Market With Twitter

"Twitter is a social networking and micro-blogging service that allows its users to send and read other users' updates (known as 'tweets'); text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. You may think 'and then what'? Its simplicity is perhaps its charm and twittering is growing at a phenomenal rate. Already in the US 10% of people are using the site. Barack Obama, Stephen Fry and and Britney Spears are all regular tweeters. With a recent $35million investment from private investors it is predicted that Twitter will soon overtake Facebook in its reach. Innovative companies like Apple and Ford have already discovered the instant benefits of using the social media phenomenon to reach consumers directly, build their brand, and increase sales. Dominate your market with Twitter is the first UK book to be published on this growing phenomenon. In it digital marketing experts Jon Smith and Jose Llinares reveal how marketers can use Twitter to their best advantage, creating strategies to build a loyal following among Twitter members and expand awareness of their product or service. It's a straight talking, no-waffle, practical pocket guide and the tips inside can put into practice immediately."

Jon Smith (Author), Jasjeet Grover (Narrator)

Audiobook

Winning the Customer: Turn Consumers into Fans and Get Them to Spend More

"Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” -Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” -Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” -Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” -Lucien Boyer, President & Global CEO, Havas Sports & Entertainment About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue-perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: - The Marketing Playbook: how to identify those who are dying to spend money with you - Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” - The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers."

Lou Imbriano (Author), Charles Bice (Narrator)

Audiobook

Buying Trances: A New Psychology of Sales and Marketing

"In BUYING TRANCES, renowned marketer Joe Vitale introduces listeners to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance", a special mental state in which people are suggestible and pliant. Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a buying trance during which the salesperson can help frame and position the way the customer perceives the product, leading to more sales every time. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success."

Joe Vitale (Author), Joe Vitale (Narrator)

Audiobook

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

"Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all."

Clotaire Rapaille (Author), Barrett Whitener (Narrator)

Audiobook

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

"The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than 'old marketing'. This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, '30 minutes or less' or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!"

Mark Joyner (Author), Mark Joyner (Narrator)

Audiobook

Infinite Possibility: Creating Customer Value on the Digital Frontier

"World-renowned business strategist and bestselling author (The Experience Economy, 140,00 copies sold), Joe Pine teams up with Kim Korn to take the next step after The Experience Economy. They offer a revolutionary new model to help businesses understand and develop a strategy for harnessing the limitless potential of digital technology to create memorable, enriching customer experiences."

B. Joseph Pine II, Kim C. Korn (Author), Jay Webb (Narrator)

Audiobook

The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

"TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you? In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social: • Strip away silos and overgrown business processes • Hire and empower a new type of employee • Organize internal teams for maximum external impact • Listen at the point of need • Travel the Humanization Highway and respond effectively to customer inquiries • Plan for, find, and manage real-time crises • Redesign success metrics in a business world that’s increasingly instantaneous Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now."

Amber Naslund, Jay Baer (Author), Erik Synnestvedt (Narrator)

Audiobook

The Power of Prospecting: Supercharge Your Sales Performance

"If you have sales targets to achieve, sales pipelines to fill, or quarterly sales goals that require excellent prospecting skills, this product is for you! This is also the perfect resource for people just getting into sales or working part time on growing a book of business. First off, it will teach you that prospecting for new customers does not have to be hard-or wearisome. In fact, many highly successful salespeople enjoy the hunt and have clever strategies for making rejection amusing and quantifiable. However, prospecting is often the "Achilles heel" of salespeople, and achieving your sales goals requires ongoing skills training. This program will help you shatter your sales targets by becoming a master prospector! Prospecting is one of those rare skills that you need to hear about rather than read about. Listen in as the world's foremost experts in prospecting share their techniques to propel your sales career ahead of the rest. This collection will help you gain the perspective, techniques, and processes of a variety of professionals so you get the inspiration and education best suited for your industry. Learn from the comfort of your car or on your iPod at the gym."

Tom Hopkins (Author), Laura Stack (Narrator)

Audiobook

Marketing & Advertising Audiobooks in Business & Economics