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Marketing & Advertising Audiobooks in Business & Economics
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"For years, savvy marketers have held on to certain unwavering beliefs that have dictated how they market to their consumers. The hard truth, however, is that at the heart of the changes we see in marketing and business is based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a 'best customer' that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Ken Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Both eye-opening and compelling, The Age Curve will change the way companies look at their customers and how they court them."
"In this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle-class millionaires—people who enjoy a net worth ranging from one to ten million dollars who have earned rather than inherited their wealth. Comprising 8.4 million households, these working rich are exerting a powerful influence on our attitudes and on society. They believe in the benefits of hard work. They believe in investing in themselves and in supporting their values with their pocketbooks. From home security systems to health care, technology to travel, their spending choices are affecting the products that are available to us all.
In the bestselling tradition of Bobos in Paradise and The Millionaire Next Door, The Middle-Class Millionaire is a captivating narrative—part sociology, part aspirational journey into the lives, attitudes, and values of the middle-class millionaires. Based on extensive surveys and research into more than 3,600 middle-class millionaire households around the United States, this book will reshape our understanding of what it takes to be successful—and how all of us can achieve similar success."
"In this practical, provocative and inspiring guide, Lisa Witter and Lisa Chen of public relations powerhouse Fenton Communications offer social change organizations key recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box."
"How do you get customers to open their wallet and buy from you if you can't even get their attention? How do you get them to act now without resorting to overused scare tactics and high pressure sales copy? How can you get customers to believe you when all your competitors offer pretty much the same things you don't?
Inspired Marketing is the first audiobook to explain how to sell without resorting to hype, scare tactics, manipulation, or settling for low response rates using an amazing step by step formula anyone can use. It is the answer for every salesperson or marketer who knows that the old sales tactics no longer work, and that long-term sales success requires fresh ideas and new tactics. You will find them in abundance here!
Vitale and Perrine combine their unique insights and experience to write this profit boosting audiobook and reveal their secrets that have enabled them to become not only super successful but beloved and respected at the same time."
"Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.
In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business
Groundswell is required listening for executives seeking to protect and strengthen their company's public image."
"This program covers:
The 10 objectives of strategic marketing
Capitalizing on your marketing advantage
An overview of an integrated marketing system
How to sell more in less time than before
Finding clients for your professional expertise
Investing in your success
Tactics for greater marketing power
Preventing sales from slipping away"
"Tom Hopkins, the world's leading expert on salesmanship and author of 11 books, joins forces with award-winning speaker Laura Laaman to create a fool-proof guide to being a successful salesperson. This handbook focuses on selling techniques, from handshakes and clothing to networking and presentations."
"This groundbreaking investigative work by a critically acclaimed sociologist exposes the corporate takeover of local news and what it means for all Americans.
Early in the morning of January 18, 2002, a train derailment near Minot, North Dakota, sent a cloud of poisonous gas drifting toward the small town. Minot's fire and rescue departments were unable to get word out by radio because Clear Channel, which is canned programming, operated all six radio stations—resulting in one death and more than a thousand injuries.
Eric Klinenberg's Fighting for Air takes us into the world of preprogrammed radio shows, empty television news stations, and copycat newspapers to show how corporate ownership and control of local media undermines American political and cultural life."
"Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation."
"Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy"
"Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There's no faster, easier, cheaper way to boost your business sales. Here's everything you need to know to get started now--from the press release to the media interview, it's all covered in detail here.
Get Power Publicity and start your money-making media blitz right now. Learn how to play 'the publicity game' and watch your visibility and sales skyrocket. Get this audio and discover the inside secrets you must know to promote yourself for FREE in the media."
"What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER EXPECTATIONS reveals how to:
Actively seek out unsatisfied customers and quickly turn them into loyal fans commit to improving their experience
Hire smart people and at the bottom, and train them from the ground up
ImplementDevelop methods to reduce costs and add value for your customers in every interaction.
Grow your business by rewarding employees with financial incentives, developing strong partnerships, and focusing on the long term; willing customer loyalty is like running a marathon, not a 100-yard dash
Thrive during tough economic times by bringing new advantages to the market
Cultivate a fun and friendly workplace where teamwork rules
In EXCEEDING CUSTOMER EXPECTATIONS, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition by following a simple philosophy espoused by Enterprise founder Jack Taylor: “Take care of your customers and employees first, and the profits will follow.” Winning customer loyalty is like running a marathon—not a 100-yard dash. By mastering this principle, Enterprise has earned not only record profits, but also received numerous awards for customer service and gainedearned an enviable reputation as one of the world’s best companies to work for, won countless customer service awards, and enjoyed a nearly unbroken streak of record profits .
EXCEEDING CUSTOMER EXPECTATIONS imparts timeless lessons on satisfying both customers and employees that you can put to use right away, no matter what your business or industry."
