Business & Economics Audiobooks

Persuasion: The Art of Getting What You Want

"The outcome of most persuasive events is determined before you ever say a word. People may know how to sell, but most were never taught how to persuade. Persuasion expert Dave Lakhani breaks down the process into easy-to-use steps, teaching the listener not only how to persuade, but the biology and psychology behind it as well. Persuasion is key to every aspect of sales, marketing, and negotiations. This audiobook reveals today's most effective persuasion techniques for business professionals, which can easily be applied to their personal lives as well. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade. Good persuasion is a practiced art - so Lakhani gives the listener: A map for the persuasive process Persuasion tools and instructions for use 17 persuasion tactics to instantly persuade The Persuasion Equation The Six Tenets of Persuasion Steps to becoming an expert in just 30 days Quick Persuaders: tools to use every day Citing the opinions of noted neuroscientists, psychologists, and influence professionals, and featuring examples of persuasion at work in sales, copywriting, advertising, negotiations, and personal interactions, this audiobook supports its theories and shows how to get a message through the electronic clutter facing decision-makers today. The listener will learn to layer on tactic after tactic to methodically and effectively break down natural resistance, increase the emotions of acceptance and desire, and move the prospect to the right outcome: the outcome the listener desires."

Dave Lakhani (Author), Dave Lakhani (Narrator)

Audiobook

Leadership Challenge: The Most Trusted Source on Becoming a Better Leader

Barry Z. Posner, James M. Kouzes (Author), Barry Z. Posner, James M. Kouzes (Narrator)

Audiobook

Read This Before Our Next Meeting: How We Can Get More Done

"Traditional meetings are a weapon of mass interruption. Long live the Modern Meeting! The average American office worker spends eleven hours in meetings every week. Yet all that time sitting around a conference table hasn’t made us more productive. If anything, meetings have made work worse. Traditional meetings reduce efficiency, kill urgency, and breed compromise and complacency. Worst of all, our dysfunctional meeting culture changes how we focus, what we focus on, and what decisions we make. But there is a solution, a way to have fewer, shorter, more purposeful meetings. It’s called the Modern Meeting Standard. By following its eight simple but radical principles you may never have to attend a useless meeting again. Read This Before Our Next Meeting is the call to action you (and your boss) need."

Al Pittampalli (Author), Al Pittampalli (Narrator)

Audiobook

Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold

"Do you have the eyes, the ears, and the hands to be a Nanovator? You’re about to find out. In India, entire families—too poor to afford a car—crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor’s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata’s imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on. This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!"

Dain Dunston, Jackie Freiberg, Kevin Freiberg (Author), Dean Gallagher (Narrator)

Audiobook

The Barefoot Executive: The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom

"Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question. Why do you want to work for yourself? What type of business best suits your experience and talents. How to stay focused on your goal and avoid distractions. Where to find the support that will accelerate your success. How to link your business to the right market. Whether it’s a service, a product, or your insight or expertise, you already have the raw materials necessary to transform your life. Carrie will walk you through the process of building the business you need to achieve the life you want. Her guidance is practical. No philosophical silliness, no theoretical abstractions—just concrete action steps alongside insights from fellow entrepreneurs, interactive exercises, and links to Carrie’s online video coaching segments. It’s the next best thing to working one-on-one with her. The Barefoot Executive will have you energized by the possibilities and embracing the extraordinary life that is well within your reach."

Carrie Wilkerson (Author), Carrie Wilkerson (Narrator)

Audiobook

Think Your Way to Wealth

Napoleon Hill (Author), Joel Fotinos, Mitch Horowitz (Narrator)

Audiobook

Management Success Made Simple

"This powerful, practical, mini-MBA in the key strategies, methods and techniques of the best managers in the most profitable companies, will save you years of hard work in getting the same or better results. In this practical, proven 12 lecture program, you’ll learn these priceless lessons to set you on the road to management success: 1 Leading From the Front – Secrets of Top Leaders 2 Managerial Excellence – Achieving Superior Results 3 Strategic Planning – Vision, Values, Missions and Goals 4 Magical Marketing – Getting More Customers 5 Building Peak Performers – The Magic of Motivation 6 Finding and Keeping the Best People 7 Maximizing the Performance of Your Team 8 Managing Management Time – Doubling Your Productivity 9 Innovation and Creativity – Do Things Better, Faster, Easier 10 Negotiate the Best Deal – Buying or Selling 11 Maximizing Meeting Effectiveness – Getting Results Every Time 12 Unlock Your Executive Potential – Be the Best You Can Be Plus: PDF Workbook with Notes. On page 1 of the workbook PDF, click the link to receive over $100 worth of bonus materials Special Bonus: Access more than $100 worth of online resources to build your business faster; a Management Skills Assessment to discover your strengths and weaknesses, and breakthrough opportunities, plus one month of free access to a personalized online learning program tailored to your specific personal and professional management needs."

Brian Tracy (Author), Brian Tracy (Narrator)

Audiobook

Thinking for a Living: How to Get Better Performance and Results from Knowledge Workers

"Maximize Your Most Critical Asset. THE GUIDE NO MANAGER CAN AFFORD TO BE WITHOUT! Knowledge workers are the innovators, designers and marketers of your company's products and services. They are the highly paid strategists, executives, and IT specialists whose ideas and expertise fuel your success. But are they delivering their best performance? Leading knowledge-management and process-innovation expert Thomas Davenport shows you how to: Identify your company's most crucial category of knowledge worker; Choose appropriate interventions and performance measures; Use computers to mediate and structure knowledge work; Select the most effective technology; Understand the value of social networks and facilitate their use; and Structure the physical environment to maximize productivity. Thomas Davenport holds the President's Chair in Information Technology and Management at Babson College. He is the director of research for Babson Executive Education, an Accenture Fellow, and the author, coauthor, or editor of nine books, including Working Knowledge: How Organizations Manage What They Know."

Thomas H. Davenport (Author), Thomas H. Davenport (Narrator)

Audiobook

Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Ins

"Penguin presents the audiobook edition of Superfreakonomics by Stephen J. Dubner and Steven Levitt, read by Stephen J. Dubner. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to terrorism and prostitution. And with their inimitable style and wit, they will take us on another even more gripping journey of discovery. Superfreakonomics will once again transform the way we look at the world."

Stephen J. Dubner, Steven D. Levitt (Author), Stephen J. Dubner (Narrator)

Audiobook

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

"Brought to you by Penguin. Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon. 'Prepare to be dazzled' Malcolm Gladwell 'A sensation ... you'll be stimulated, provoked and entertained. Of how many books can that be said?' Sunday Telegraph 'Has you chuckling one minute and gasping in amazement the next' Wall Street Journal 'Dazzling ... a delight' Economist 'Made me laugh out loud' Scotland on Sunday"

Stephen J. Dubner, Steven D. Levitt (Author), Stephen J. Dubner (Narrator)

Audiobook

Never Get a 'Real' Job: How to Dump Your Boss, Build a Business and Not Go Broke

"A LOT OF BUSINESS BOOKS hold your hand, make you feel good, and are set to convince you that your passion and “unique” business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so. This is not that kind of book. A twenty-something hustler, rainmaker, and boot-strapper who has survived and thrived despite never having held the proverbial “real” job, Scott Gerber is the ultimate “Generation Y-er.” He’s a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training—or investment dollars. And in Never Get a “Real” Job, he shows you how he succeeded so you can overcome today’s chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s. Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now—based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it’s needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a “Real” Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running. But Gerber isn’t just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track. With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a “Real” Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve."

Scott Gerber (Author), Sean Pratt (Narrator)

Audiobook

The Little Book of Trading: Trend Following Strategy for Big Winnings

"Revealing the tricks which lead to success that today's market wizards keep up their sleeves, The Little Book of Trading is the resource you need to get all markets working for you again. Recent events have left the average individual investor extremely dubious about playing the markets. But just because some unprepared individuals have paid for their mistakes is no reason to stay away from taking advantage of trending opportunities that, with a little careful planning, can yield exceptional results. Market fluctuation is nothing new, but there is a set of rules and philosophies that you can rely on to get the market back on your side, regardless of whether times are good or bad. Drawing on author Michael Covel's own extensive experience in the trading world, as well as tips and insights gathered from some of the world's most successful traders, the book identifies the tools, concepts, psychologies, and philosophies that will keep your money growing—and safe—even when the next bubble bursts or the next crisis hits. With each chapter featuring easy-to-understand advice from a top trader or trading firm that has won by beating mutual fund performance, this Little Book prepares the cautious, would-be investor to make money like an old hand and presents a revolutionary new argument—that mutual funds, long the investment vehicle of choice for people looking for security in retirement, are no longer to be relied on. With everything you need to grab all markets by the horns, this book provides a comprehensive overview of active investing strategies and risk-management techniques that you can easily use to your best advantage."

Michael Covel (Author), Sean Pratt (Narrator)

Audiobook