Business & Economics Audiobooks

"A guide to Peter Drucker’s best management principles… Inspired by the author’s interview with the “father of modern management” himself In late 2003, Peter Drucker invited Jeffrey Krames to his home in Claremont, California, for a rare interview. The 94 year old Drucker who had amassed an unprecedented body of published work, comprised of many hundreds of thousands of pages, spent a full day sharing his insights from a lifetime of management consulting and writing. This resulting audio book is a simple guide that distills the essential wisdom from Drucker’s considerable body of work. It includes: • The key to Drucker’s ideas • His seminal management and leadership insights and strategies • The evolution of Drucker’s thinking • His thoughts on leadership, partnering with professionals, and the changing role of information and technology Gain a fresh perspective on this extraordinary thinker. By including many contemporary examples, this audio book brings a part of Drucker’s incredible body of knowledge to life, and shows how so many of his seminal ideas are as relevant now as when they were written. A step-by-step blueprint to implementing Drucker’s best ideas into your own organization."

Jeffrey Krames (Author), Sean Pratt (Narrator)

Audiobook

Buying Trances: A New Psychology of Sales and Marketing

"In BUYING TRANCES, renowned marketer Joe Vitale introduces listeners to the most powerful secret of persuasion. He explains how salespeople can help customers enter a "buying trance", a special mental state in which people are suggestible and pliant. Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a buying trance during which the salesperson can help frame and position the way the customer perceives the product, leading to more sales every time. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success."

Joe Vitale (Author), Joe Vitale (Narrator)

Audiobook

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do

"Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all."

Clotaire Rapaille (Author), Barrett Whitener (Narrator)

Audiobook

Change Leader: Learning to Do What Matters Most

"We live in a challenging, complex, inter-connected and unpredictable world beset by a range of seemingly insoluble problems. But, says Michael Fullan—an internationally acclaimed authority on organizational change—we have an increasing understanding of how to tackle complex change. This involves developing a new kind of leader: one who recognizes what is needed to bring about deep and lasting changes in living systems at all levels. These leaders need a deep understanding of what motivates us as human beings and how we tap into and influence other people's self-motivation. In his previous best-selling books The Six Secrets of Change, Leading in a Culture of Change, and Turnaround Leadership, Michael Fullan examined the concepts and processes of change. In Change Leader he turns his focus to the core practices of leadership that are so vital for leading in today's complex world. He reveals seven core practices for today's leaders, all of which appear to be deceptively simple but actually get to the essence of what differentiates a powerful leader from one who is merely competent: • Practice Drives Theory • Be Resolute • Motivate the Masses • Collaborate to Compete • Learn Confidently • Know Your Impact • Sustain Simplexity Fullan argues that powerful leaders have built bedrocks of credibility, have learned how to identify the few things that matter most, and know how to leverage their skills in ways that benefit their entire organization. The author shows leaders how to avoid policies and strategies that focus on shallow and short-term goals and develop leadership skills for long-term success. With a wealth of illustrative examples from business, education, nonprofit, and government sectors Change Leader provides a much-needed leadership guide for today's turbulent climate."

Michael Fullan (Author), Don Hagen (Narrator)

Audiobook

The Baron Son: Vade Mecum 7

"There is a need for new ideas on ethical leadership in business today. Success is more about making money than providing the highest value to the client served. Greed is king, lies are rampant, and a 'whatever it takes' attitude is pervasive when money is involved. Many corporations have become dependent on people losing: losing their life savings, losing their dignity, and losing their way towards opportunity. Leadership is a privilege. One must conscientiously direct the efforts of individuals at all levels of management as they carry out the mission of an organization. For, in the end, all must stand accountable for the manner in which success is achieved. Unethical practices warrant a leader's removal or subject the enterprise to the risk of destruction. The economic climate is in a slow state of recovery and the dynamics of deal-making are no longer the same. The old tactics for maintaining earnings growth are not effective in this environment, and while everyone waits for the next billion-dollar scheme to come along, people are working harder and getting poorer. One must change the nature of one's business and investment strategies in order to survive. The future of this world lies in the emergence of a just social climate, run by insightful businesspeople who will profit from bettering the positions of all."

D. Marques Patton, Vicky Therese Davis, William R. Patterson (Author), Kevin T. Norris (Narrator)

Audiobook

Direct Selling 101: Achieve Financial Success through Network Marketing

"THEY WON THEIR FINANCIAL FREEDOM…AND YOU CAN TOO! Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor! Now, this inspiring husband-and-wife team shares their award-winning expertise to help you claim the personal prosperity you deserve in DIRECT SELLING 101. More success-minded Americans than ever before are growing their fortunes as independent agents for such respected direct selling organizations as Princess House, Tupperware and Mary Kay. As Neil and Dana introduce you to the exciting world of direct selling, you’ll find out why over 12 million Americans are now involved in this $30 billion industry. You’ll learn the essentials of starting and building a direct selling business, from recruiting new customers and sales team members to planning parties and closing the sale. You’ll also explore some of the common misconceptions about direct selling, and find out how to choose a direct selling company that fits your needs and interests. And you’ll benefit from Neil and Dana’s industry-leading insights into a variety of elements important to any entrepreneur, including: staying focused managing your time motivating others setting goals kick-starting your creativity and much more! Whether you’re new to the field or expanding your current efforts, DIRECT SELLING 101 will tell you why this business has doubled in size in the last ten years—and how you can turn that explosive growth into your own financial security!"

Dana Phillips, Neil Phillips (Author), Dana Phillips, Neil Phillips (Narrator)

Audiobook

Automatic Wealth for Grads: And Anyone Else Just Starting Out

"It's like getting your master's in financial independence-without the midterms and textbooks! Self-made millionaire Michael Masterson becomes your personal mentor, drawing upon his own experiences and those of experts in the fields of investing, real estate, and business to offer you a complete program for achieving financial independence in record time. Organized around proven wealth-creating principles, he will show you how to quickly master the powerful money-making skills that will transform you into a dynamic, automatic wealth-builder, no matter what career path you choose. You will learn how to: Choose a great career, get your first job and rise to the top of your field Continuously increase your income on a fast-track basis, and get the biggest raises of your life Profit from the real estate market-even in today's uncertain market Start or gain equity in a business that will provide an automatic future income stream Invest in the stock market, save money on taxes, make purchases that appreciate, reduce your credit costs, and achieve financial independence while you are still young enough to enjoy your money Filled with real-life examples and practical advice, this single audio book will teach you the secrets to getting wealthy sooner than you ever imagined…for many, even before the age of 30! You don't need a fortune-or anything in the bank to get started right now!"

Michael Masterson (Author), Kevin T. Norris (Narrator)

Audiobook

A Leader's Legacy

"Jim Kouzes and Barry Posner, internationally recognized experts in the field of leadership and authors of the best-selling Leadership Challenge, explore the important notion of legacy and the critical questions any leader must ask him or herself in order to leave a lasting impact. In a series of 22 short essays, grouped into four parts (significance, relationships, aspirations, and courage), the authors explore the thorny and often ambiguous issues that today's leaders grapple with, including why: People don't commit to plans, they commit to causes; It's not the leader's vision, it's the sharedvision; There is no silver bullet; How leading changes who you are; and How the legacy you leave is the life you lead. In what is their most personal work to date, Kouzes and Posner zero in on the core challenges leaders face and offer up a thoughtful and reassuring perspective any leader, or aspiring leader, will learn from and enjoy."

Barry Z. Posner, James M. Kouzas (Author), Barry Z. Posner, James M. Kouzas (Narrator)

Audiobook

The Science Success: How Market-Based Management Built the World's Largest Private Company

"Charles Koch may well be the most successful businessman people have never heard of. Under his leadership, Koch Industries has become a dynamic and diverse enterprise that Forbes has called 'the world's largest private company'. This groundbreaking audiobook includes the same material used by leaders and employees of Koch companies to apply Marker-Based Management (MBM) to get results. Koch outlines this unique management methodology, developed and implemented by Koch Industries, which has experienced 2,000-fold growth since 1967. Today, Koch Industries has 80,000 employees in 60 countries; it had $90 billion in revenues in 2006. MBM is a scientific approach to management that integrates theory and practice while providing a framework for dealing with the ongoing challenges of growth and change. There really is a science behind success, and it can be applied to any organization. MBM is rooted in the Science of Human Action, and is defined by five dimensions: Vision: Determining where and how the organization can create the greatest long-term value Virtue and Talents: Helping ensure that people with the right values, skills, and capabilities are hired, retained, and developed Knowledge Processes: Creating, acquiring, sharing, and applying relevant knowledge, and measuring and tracking profitability Decision Rights: Ensuring the right people are in the right roles with the right authority to make decisions and are held accountable Incentives: Rewarding people according to the value they create for the organization When these dimensions are applied in an integrated, mutually reinforcing manner, they create continuous transformation and positive growth. Any organization - corporation, small business, nonprofit, or government agency - can apply these proven principles."

Charles G. Koch (Author), Erik Synnestvedt (Narrator)

Audiobook

How to License Your Million Dollar Idea: Everything You Need to Know to Turn a Simple Idea Into a Mi

"TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE… We all have great ideas, and every day, ordinary people turn their dimple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who don't? The answer is in your hands: this audio book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk. Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing. Author Harvey Reese, a successful new product developer, consultant and licensing agent, reveals his proven step-by-step process for formulating an idea that manufacturers are willing to pay for and gives you the nuts and bolts information on patents, negotiating the deal and the licensing process. Filled with examples of successful, well-known licensing ventures, How to License your Million Dollar Idea has all the information and motivation you need to grow your idea into a fortune."

Harvey Reese (Author), Barrett Whitener (Narrator)

Audiobook

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

"The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than 'old marketing'. This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, '30 minutes or less' or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!"

Mark Joyner (Author), Mark Joyner (Narrator)

Audiobook

The Entrepreneur's Starter Kit: Expert Insights into Small Business Success

"Stop wondering whether you have what it takes to make it as an entrepreneur! Head Trip Audio Magazine offers listeners the tools, tips, and steps that some of the most successful life coaches and entrepreneurs have used to get where they are. Now, in its first-ever retail audio package, Head Trip collects some of its best features and interviews into a one-of-a-kind compendium of insights and inspiration for anyone who has started his or her own business, or is even just thinking about it! More people are becoming successful entrepreneurs than ever before, and you can too. This lively, authoritative program introduces you both to experts and to people like you who are living their dreams, in six information-packed lessons to jump-start your future: Getting Your Head Around Sales Creating Your Marketing Strategy Collecting Your Success Team Communicating Like a Champion Managing Your Money Facing Off with the Entrepreneurial Myth If ideas are the currency of the new economy, then expertise is like money in the bank. Now is the time to start building the valuable nest egg you will draw on for years to come. Give yourself a 'leg-up' on the road to independence and profitability with The Entrepreneur Starter Kit."

Lyn Christian (Author), Lyn Christian, Various (Narrator)

Audiobook