Business Growth

Business Growth Synopsis

This book takes up the challenge of promoting a new understanding of growth and how in business it occurs longitudinally. It offers an alternative and supplementary view that is insightful, reflective and provocative. Mona Ericson looks at business growth in relation to developmental growth, which is in turn connected to the dimension of learning. She describes developmental growth as being exposed by, and manifested in, complex, interconnected human activities that reflect social practice in terms of encounters between people. Extending the process-oriented growth literature that focuses on linear explanation of development and change, the thrust of the argument is that growth is 'lived' and cannot be considered an 'object' that presides over the individual. The concept of business growth as 'lived' growth is explored via a musical metaphor. The fugue is used to capture the dynamics inherent in business growth, asserting itself in themes that constitute multifaceted, interwoven activities affording dynamically varying movements. Underpinning this new approach to business growth with examples from a global company that provides complete packaging solutions, Mona Ericson's unique book will provide a fascinating read for those with an interest in strategy, organization, strategic change, management, growth and international business.

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