The Watchman's Rattle Thinking Our Way Out of Extinction

by Rebecca Costa

eBooks of the Month

The Watchman's Rattle Thinking Our Way Out of Extinction Synopsis

Why does it feel as if our most challenging problems today- the worldwide recession, global warming, fast-spreading viruses, terrorism and poverty - aren't getting solved? What if our brain has limits that prevent it from solving such complex problems? If ancient civilisations collapsed because they, too, hit a cognitive limitation, are we headed for a similar collapse, and if so, can it be prevented? Using historical and modern-day examples, The Watchman's Rattle describes the cognitive gridlock that sets in when complexity races ahead of the brain's ability to manage it. Beginning with the Mayans, Khmer and Roman Empires, Costa shows how the tendency to find a quick fix to problems by focusing on symptoms instead of searching for permanent solutions, leads to frightening long-term consequences: Society's ability to solve its most challenging, intractable problems becomes gridlocked, progress slows and collapse ensues. But, as Costa reveals, there is a growing body of scientific evidence that the human brain can be retrained to comprehend, analyse and resolve massively complex problems. A process of intuitive thinking, which Neuroscientists refer to as 'insight'. Part history, part social science, part biology, The Watchman's Rattle is sure to provoke, engage and incite change.

If you loved this, you might like these...

Turned Out Nice How the British Isles Will Change as the World Heats Up
Grow Your Food for Free (Well Almost)
Climate Wars The Fight for Survival as the World Overheats
The Dirty Life A Story of Farming the Land and Falling in Love

All versions of this book

ISBN: 9780753539781
Publication date: 03/02/2011
Publisher: Virgin Books an imprint of Ebury Press
Format: Paperback

Book Information

ISBN: 9780753539781
Publication date: 3rd February 2011
Author: Rebecca Costa
Publisher: Virgin Books an imprint of Ebury Press
Format: Paperback
Pagination: 352 pages
Genres: eBook Favourites,
Categories: Philosophy of science, Social forecasting, future studies,

About Rebecca Costa

Rebecca D. Costa is a sociobiologist whose unique expertise is to spot and explain emerging trends in relation to human evolution, global markets and new technologies. A frequent speaker at the prestigious Renaissance Conference, West Coast Green Conference and major universities, Costa is the former CEO and founder of Silicon Valley start-up, Dazai Advertising Inc., whose clients included Apple, Hewlett-Packard and General Electric. Raised in Tokyo, Japan, Rebecca Costa graduated from the University of California with a BA in Social Sciences and earned an MBA from Santa Clara University. She lives in the central coast of California.

More About Rebecca Costa

Share this book