Books By J¿rg Matthes - Author

Jörg Matthes is Full Professor for Advertising Research and Director of the Department of Communication, University of Vienna, Austria. His research, published in more than 80 journal articles, focuses on advertising effects, the process of public opinion formation, and empirical methods. He is Editor-in-Chief of the journal Communication Methods & Measures and current Chair of the Communication Theory and Methodology division of the Association for Education in Journalism and Mass Communication (AEJMC). He also chaired the Methods divisions of the German and Swiss Communication Associations. In 2014, he received the Young Scholar Award by the International Communication Association, and two years later, the AEJMC's Hillier Krieghbaum Under 40 Award.