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Market-Value Pricing

Market-Value Pricing

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Part of the SpringerBriefs in Business series

Paperback
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Market-Value Pricing Synopsis

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions - whether professionally or privately - to effectively engage in product pricing activities. 
Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product's price. 
This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner. 

About This Edition

ISBN: 9783030107338
Publication date:
Author: Gabriel Steinhardt
Publisher: Springer an imprint of Springer International Publishing
Format: Paperback
Pagination: 52 pages
Series: SpringerBriefs in Business
Genres: Sales and marketing
Project management
Corporate finance
Business innovation

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