Customer Improvement Selling

Technical experts are key to driving business growth and customer improvement ideas - but their commercial value is under-utilised.

Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from behavioural science, commercial best practices and new international research that will help technical experts and business leaders to:

• Understand the drivers and optimise the impact of commercial potential in technical experts
• Determine how technical experts can create customer improvement opportunities and contribute to sustainable growth
• Implement a practical framework that helps technical experts to increase their commercial impact
• Open up leadership and HR silos to share best practices on customer improvement selling

Customer Improvement Selling features in the following genres: Sales and marketing, Management of specific areas, Organizational theory and behaviour

Customer Improvement Selling is available in Paperback

Customer Improvement Selling was written by Katarina Coppé and published by Rethink Press

Customer Improvement Selling has 254 pages

£16.19