Principles of Business. Marketing

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries-business, retail, software, manufacturing, the media-any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing-advertising, copy writing, social media, branding-are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.

Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including:

• Advertising Management
• Behavioral Economics
• Brand Management
• Buyer Behavior
• Corporate Sponsorships
• Crowdfunding
• Effective Media Coverage
• Entrepreneurial Marketing
• Internet Marketing Strategies
• Marketing Methods
• Multimedia Product Placement
• New Product Management
• Price Analysis
• Principles of Retailing
• Product Life Cycle
• Promotional Policies
• Public Relations
• Social Media & Business
• Sustainable Competitive Advantage

Principles of Business. Marketing features in the following genres: Library, archive and information management, Sales and marketing

Principles of Business. Marketing is available in Hardback

Principles of Business. Marketing was written by and published by Salem Press

Principles of Business. Marketing has 300 pages

Yes it is part of Principles of Business series