For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
| ISBN: | 9781292040899 |
| Publication date: | 1st November 2013 |
| Author: | Diane Martin, John Schouten |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 256 pages |
| Series: | Pearson Custom Library |
| Genres: |
Sales and marketing management Sales and marketing |
For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Sustainable Marketing features in the following genres: Sales and marketing management, Sales and marketing
Sustainable Marketing is available in Paperback, Ebook
Sustainable Marketing was written by Diane Martin, John Schouten and published by Pearson an imprint of Pearson Education
Sustainable Marketing has 256 pages
Yes it is part of Pearson Custom Library series