For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.
This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
| ISBN: | 9781292040332 |
| Publication date: | 1st November 2013 |
| Author: | Jakki Mohr, Sanjit Sengupta, Stanley Slater |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 552 pages |
| Series: | Pearson Custom Library |
| Genres: |
Sales and marketing |
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.
This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Marketing of High-Technology Products and Innovations features in the following genres: Sales and marketing
Marketing of High-Technology Products and Innovations is available in Paperback
Marketing of High-Technology Products and Innovations was written by Jakki Mohr, Sanjit Sengupta, Stanley Slater and published by Pearson an imprint of Pearson Education
Marketing of High-Technology Products and Innovations has 552 pages
Yes it is part of Pearson Custom Library series
£72.89