This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices.
Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
| ISBN: | 9781138962958 |
| Publication date: | 30th April 2017 |
| Author: | Gordon Foxall |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Paperback |
| Pagination: | 552 pages |
| Series: | Routledge Revivals |
| Genres: |
Psychological theory, systems, schools and viewpoints Economics Sales and marketing Organizational theory and behaviour Occupational and industrial psychology |
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.
Consumers in Context features in the following genres: Psychological theory, systems, schools and viewpoints, Economics, Sales and marketing, Organizational theory and behaviour, Occupational and industrial psychology
Paperback, Ebook, Hardback. £52.19, down from the £57.99 cover price. Not Available.
Consumers in Context was written by Gordon Foxall and published by Routledge an imprint of Taylor & Francis Ltd
Consumers in Context has 552 pages
Yes it is part of Routledge Revivals series
£52.19, reduced from £57.99. Not Available.