‘Truth and power at the Coca-Cola Company’,with a new chapter for the paperback to cover the recent Dasani events
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns.
| Primary Genre | Non-Fiction Books of the Month |
| Recommendations: |
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns.
Pop features in the following genres: Non-Fiction Books of the Month, eBooks of the Month, Recommendations
Paperback. £15.29, down from the £16.99 cover price. Print on Demand / Special Order.
Pop was written by Constance L Hays and published by Arrow
Pop has 477 pages
£15.29, reduced from £16.99. Print on Demand / Special Order.