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Pop by Constance L Hays
  

Pop

The Real World   Books for the Boys   
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‘Truth and power at the Coca-Cola Company’,with a new chapter for the paperback to cover the recent Dasani events

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Synopsis

Pop by Constance L Hays

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.


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Reviews

The Saturday Telegraph
'Colourful and timely'

About the Author

Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.

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Book Info

Publication date

3rd February 2005

Author

Constance L Hays

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Author 'Like for Like'
    recommendations

Publisher

Arrow

Format

Paperback
496 pages

Categories

The Real World
Books for the Boys

Food manufacturing & related industries
Industrialisation & industrial history
Social & cultural history
Business & management

ISBN

9780099472575

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