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‘Truth and power at the Coca-Cola Company’,with a new chapter for the paperback to cover the recent Dasani events
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To celebrate the the announcement of the shortlist for The Wolfson History Prize 2017, we have a complete set of the six shortlisted titles, worth £175 (rrp) to give away to 3 lucky winners. To have a chance of winning one of these wonderful prizes, click the button below. Please note that this draw is open only for UK residents and is free to enter. Draw closes on 2 May 2017. The winners will be chosen randomly from all entrants and will be notified by 14 May 2017.
Pop by Constance L Hays
Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
Browse inside this book
The Saturday Telegraph
'Colourful and timely'
About the Author
Publication date3rd February 2005
AuthorConstance L Hays
More books by Constance L Hays
Author 'Like for Like'
CategoriesFood manufacturing & related industries
Industrialisation & industrial history
Social & cultural history
Business & management
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