LoveReading View on Pop

‘Truth and power at the Coca-Cola Company’,with a new chapter for the paperback to cover the recent Dasani events

Pop Synopsis

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.
 
 

Pop Press Reviews

The Saturday Telegraph
'Colourful and timely'

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All versions of this book

ISBN: 9780099472575
Publication date: 03/02/2005
Publisher: Arrow
Format: Paperback

Book Information

ISBN: 9780099472575
Publication date: 3rd February 2005
Author: Constance L Hays
Publisher: Arrow
Format: Paperback
Pagination: 496 pages
Genres: eBook Favourites, The Real World,
Categories: Food manufacturing & related industries, Industrialisation & industrial history, Social & cultural history, Business & management,

About Constance L Hays

Constance Hays has been a reporter for The New York Times since 1986 where she covered the food and drink industry for three years.

More About Constance L Hays

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