book price comparison
Search our site
Persons Unknown by Susie Steiner Read the opening extract of the brand new Susie Steiner book before its publication on 05/04/2018

What You See Is What You Get: My Autobiography by Alan Sugar

What You See Is What You Get: My Autobiography

Biography / Autobiography   
Download an extract Share this book

Lovereading view...

Shortlisted for the Galaxy Biography of the Year 2010.

Like the man himself, this autobiography is forthright, funny and sometimes controversial. It describes Sugar’s amazing journey, from a council house in Clapton through his schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. Finally, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage.


What You See Is What You Get: My Autobiography by Alan Sugar

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey.

About the Author

Alan Sugar

Today Lord Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice.

Author Photo © Paul Marc Mitchell

More books by this author
Author 'Like for Like' recommendations

Loading similar books...
Loading other formats...

Book Info

Publication date

30th September 2010


Alan Sugar

More books by Alan Sugar
Author 'Like for Like'
Loading twitter updates...


Macmillan an imprint of Pan Macmillan




Biography / Autobiography



I love the 'like for like' author recommendations, it's like an old friend whispering in your ear.

Emma Caddick

If you love reading, then you'll love Lovereading! Full of tips & info for every discerning reader.

Lynne Rapson

I love the honest opinions, recommendations for every genre and every reader, wish lists and Like for Like.

Amrita Dasgupta

For me, to read is to learn, to reflect, to escape, to think, to contemplate and my time for space and calm.

Sally Ellsmore

My favourite thing about is the 'like for like' page this has really introduced me to some good reads! That and lots of honest reviews.

Sam Lewis

Love Reading - it not only does what it says on the tin, it does it with Jam on!!

Maz Tucker

It's the first site that I visit when deciding on the next set of books to buy. A particular treat is being able to download an extract.

Tessa Olson

Lovereading is a wonderful way to expand my literary horizons, discover inspiring authors & get the chance to read new novels first. #loveit

Zarina de Ruiter