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What You See Is What You Get: My Autobiography by Alan Sugar
  

What You See Is What You Get: My Autobiography

Biography / Autobiography   

RRP £20.00

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Shortlisted for the Galaxy Biography of the Year 2010.

Like the man himself, this autobiography is forthright, funny and sometimes controversial. It describes Sugar’s amazing journey, from a council house in Clapton through his schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. Finally, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage.

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Synopsis

What You See Is What You Get: My Autobiography by Alan Sugar

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey.

About the Author

Alan Sugar

Today Lord Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice.

Author Photo © Paul Marc Mitchell

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Book Info

Publication date

30th September 2010

Author

Alan Sugar

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Publisher

Macmillan an imprint of Pan Macmillan

Format

Hardback
640 pages

Categories

Biography / Autobiography

Autobiography: business & industry
Entrepreneurship

ISBN

9780230749337

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