Alan Sugar - Author

About the Author

Today Lord Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice.

 

Author Photo © Paul Marc Mitchell

Featured books by Alan Sugar

Unscripted My Ten Years in Telly

Unscripted My Ten Years in Telly

Author: Alan Sugar Format: Hardback Release Date: 24/09/2015

Alan describes how he lost patience with some of the luvvies, wafflers and wannabees he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, What You See Is What You Get and The Way I See It, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.

Other books by Alan Sugar

The Way I See It Rants, Revelations And Rules For Life

The Way I See It Rants, Revelations And Rules For Life

Author: Alan Sugar Format: Paperback Release Date: 09/08/2018

Everyone knows that Lord Sugar has strong opinions and is not afraid to share them - no matter how controversial they may be. The Way I See It takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, keen cyclist, peer of the realm and bemused grandfather. In The Way I See It he shares his trenchant views on subjects as varied as over-priced poncy restaurants, the problems with British society, why French drivers wind him up, the secrets of his own success, and the reason he respects Katie Price more than most celebrities. Crammed full of brilliant stories, amusing rants and sound advice, this is the last word on life, the universe and everything from the nation's favourite straight-talking businessman.

Unscripted My Ten Years in Telly

Unscripted My Ten Years in Telly

Author: Alan Sugar Format: Paperback Release Date: 24/09/2015

As the star of the award-winning BBC series The Apprentice, Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns and ability to cut straight through bullshit. But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his ten years in television to be found outside the boardroom and off camera? In Unscripted, Alan Sugar reveals all this and more as he embarks on a new and sometimes bewildering career. He describes how he lost patience with some of the luvvies, wafflers and wannabes he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, What You See Is What You Get and The Way I See It, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.

What You See Is What You Get My Autobiography

What You See Is What You Get My Autobiography

Author: Alan Sugar Format: Paperback Release Date: 06/05/2011

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

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