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Alan Sugar Book and Novel

Alan Sugar - Author


Today Lord Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice.

Author Photo © Paul Marc Mitchell

Featured Books, with extracts, by Alan Sugar

Unscripted My Ten Years in Telly by Alan Sugar
Unscripted My Ten Years in Telly
Alan Sugar
As the star of the award-winning BBC series The Apprentice, Alan Sugar has won millions of fans who tune in to watch his mix of business wisdom, witty putdowns and ability to cut straight through bullshit. But how did the...
Format: Hardback - Released: 01/01/1970
The Way I See It : Rants, Revelations And Rules For Life by Alan Sugar
The Way I See It : Rants, Revelations And Rules For Life
Alan Sugar
Given Sir Alan’s public face I was prepared to be annoyed and at odds with his views but found so much sense and refreshing lack of bullshit in The Way I See It that I’ve become rather a fan. His...
Format: Paperback - Released: 26/04/2012
What You See Is What You Get: My Autobiography by Alan Sugar
What You See Is What You Get: My Autobiography
Alan Sugar
Shortlisted for the Galaxy Biography of the Year 2010. Like the man himself, this autobiography is forthright, funny and sometimes controversial. It describes Sugar’s amazing journey, from a council house in Clapton through his schoolboy enterprises like making...
Format: Hardback - Released: 30/09/2010

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