Mark Peterson is a Professor of Marketing and Sustainable Business Practices at the University of Wyoming's College of Business, USA. His research focuses on sustainability, macromarketing, international marketing, and consumer behaviour. He has published more than 60 refereed journal articles in leading outlets including the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Public Policy & Marketing, and Journal of Macromarketing, where he also served as editor from 2016-2019.
Author's Website: https://www.markpeterson.com.au/
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