Business & Economics Audiobooks

Understanding Michael Porter: The Essential Guide to Competition and Strategy

"A Distillation of The Most Important Business Thinking of Our Time Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work—competitive advantage, the value chain, five forces—but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work, making clear how each of Porter’s powerful concepts relates to the others and, most important, to the practical realities managers face. Modern thinking about competition and strategy begins with Porter’s frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta’s own wide-ranging business experience allows her to identify the most common of these misconceptions—among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom. Understanding Michael Porter will enable all leaders throughout any organization t grasp Porter’s seminal ideas about competition and strategy and deploy them to achieve competitive success."

Joan Magretta (Author), Don Hagen, Erik Synnestvedt (Narrator)

Audiobook

Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

"People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular 'Street Smarts' column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business."

Bo Burlingham, Norm Brodsky (Author), Sean Pratt (Narrator)

Audiobook

Twitter for Good: Change the World One Tweet at a Time

"'Claire's work teaches you to use Twitter for the good you work so hard to achieve.'—From the Foreword by Biz Stone As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more. Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world. Step by step, DÍaz-Ortiz walks you through a proven process, showing you: Why your organization needs a dedicated Twitter strategy The 5-step process that delivers results Best practices for using Twitter to catapult your organization's mission With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively."

Claire Diaz-Ortiz (Author), Karen Saltus (Narrator)

Audiobook

The Accidental Creative: How to Be Brilliant at a Moment's Notice

"It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm. He focuses on five key elements: * Focus: Begin with your end goal in mind. * Relationships: Build stimulating relationships and ideas will follow. * Energy: Manage it as your most valuable resource. * Stimuli: Structure the right 'inputs' to maximize creative output. * Hours: Focus on effectiveness, not efficiency. This is a guide for staying inspired and experiencing greater creative productivity than you ever imagined possible."

Todd Henry (Author), Todd Henry (Narrator)

Audiobook

Betterness: Economics for Humans

"Betterness: Economics for Humans is a powerful call to arms for a post-capitalist economy. Umair Haque argues that just as positive psychology revolutionized our understanding of mental health by recasting the field as more than just treating mental illness, we need to rethink our economic paradigm. Why? Because business as we know it has reached a state of diminishing returns—though we work harder and harder, we never seem to get anywhere. This has led to a diminishing of the common wealth: wage stagnation, widening economic inequality, the depletion of the natural world, and more. To get out of this trap, we need to rethink the future of human exchange. In short, we need to get out of business and into betterness."

Umair Haque (Author), Walter Dixon (Narrator)

Audiobook

Business At the Speed of Now: Fire Up Your People, Thrill Your Customers, and Crush Your Competitors

"At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the businesses that fail to deliver quickly fall behind. How fast does your business move? Are you doing business at the speed of NOW or trailing the pack at the speed of THEN? Business at the Speed of Now outlines principles and practices that forward-thinking managers can use to enhance customer experience, reduce costs, and drive growth. Three major game changers have accelerated business today. Social media creates vast powerful communities by instantly connecting people inside and outside an organization. Cloud computing provides workers access to the resources they need to resolve issues the moment they arise. And the Millennial mindset demands that it all happens now. Business at the Speed of Now presents systematic advice on how to build an integrated, engaging, and transparent management system, enabled by cloud computing and internal social networks. Use this comprehensive guide to create a NOW organization where everyone boldly pursues every opportunity every time. Set your organization free from the old THEN management ways that no longer get the results you need. Adopt the new NOW management thinking and the state-of-the-art tools that will get your organization doing business at the speed of now."

John M Bernard (Author), Don Hagen (Narrator)

Audiobook

The Little Book Of Stock Market Profits: The Best Strategies of All Time Made Even Better

"Over the years, various approaches to investing have emerged, but it's fair to say that some of them have been less than impressive. Today, the challenge for almost every investor is finding the right ways to earn above average returns. The Little Book of Stock Market Profits will show you exactly how to achieve this elusive goal. Author Mitch Zacks—Senior Portfolio Manager at Zacks Investment Management—understands what it takes to make it in even the most dynamic markets, and now, he breaks down some of the best investing strategies of all time and reveals how you can effectively incorporate them into your own investing endeavors. Engaging and informative, this reliable guide takes you through various strategies that will help you improve your investment process, while allowing you to take advantage of certain market anomalies. Along the way, it skillfully addresses: Using momentum-based strategies and what type of stocks this method works best with Piggybacking on the trading decisions made by informed individuals—from large shareholders to CEOs—through the use of publicly disclosed insider data Understanding Initial Public Offerings (IPOs) and whether they will help, or hurt, your portfolio Following specific rules when buying value stocks Implementing an earnings accrual investment strategy that helps you try to outperform the market by effectively focusing on the quality of earnings Handling earnings announcements and what to make of post-earnings announcement drifts Following seasonal patterns in your investing activities by looking at common calendar anomalies such as the January Barometer, May/October Effect, and much more Rounding out this detailed discussion of equity investing, Zacks touches upon the use of multifactor models in this process. Here, you'll learn how combining two or more different factors—for instance stocks trading at attractive valuation metrics and exhibiting strong price momentum—can generate returns that are greater than any one of the factors by itself. Investing can be difficult, but with the right strategies you can improve your overall performance. The Little Book of Stock Market Profits will show you how."

Mitch Zacks (Author), Walter Dixon (Narrator)

Audiobook

Sell, Sell, Sell!: Let's Get Real or Let's Not Play; Sell Yourself First; Snap Selling

"3 GREAT TITLES FOR THE PRICE OF 2 SELL, SELL, SELL! ....A MUST FOR ANYONE IN SALES. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Now there’s a better way to transform the buyer/seller relationship. LET’S GET REAL OR LET’S NOT PLAY shows you how to transform a sales culture with clarity, authenticity, and emotional intelligence. The familiar adage that “It’s a jungle out there” applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. The sales methods of the past are simply no longer effective in a world where customers aren’t sure whom to trust. In SELL YOURSELF FIRST, you are taught how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Since today’s potential customers are under extreme pressure to do more with less money, less time, and fewer resources, they're wary of anyone who tries to get them to buy or change anything. SNAP SELLING, is the perfect guide for any seller in today’s increasingly frenzied environment as it shows how to get more appointments, speed up decisions and win sales. These 3 titles are the perfect bundle for winning more sales than you ever dreamed possible."

Jill Konrath, Mahan Khalsa, Randy Illig, Thomas A. Freese (Author), Jill Konrath, Randy Illig, Thomas A. Freese (Narrator)

Audiobook

The Sellout: How Three Decades of Wall Street Greed and Government Mismanagement Destroyed the Globa

"In the spirit of Barbarians at the Gate and Liar’s Poker comes The Sellout, the definitive book on the recent collapse of Wall Street, one of the most dramatic and anxiety-ridden era in national socioeconomic history. In this powerful business narrative, Charles Gasparino, the author of Blood on the Floor and King of the Club, captures how avarice, arrogance, and sheer stupidity eroded Wall Street’s dominance, made many of our country’s most fabled financial institutions vulnerable to significant new foreign control, and profoundly weakened the financial security of millions of poor and middle-class American families."

Charles Gasparino (Author), Thomas Perkins (Narrator)

Audiobook

What Is Leadership?: Defining Leadership for Personal Success

"Includes a bonus DVD! In dog sledding, they say unless you're the lead dog the scenery never changes. But what is leadership? What is a leader? Whether you want to successfully lead a team or lead yourself, you need to be clear on these definitions. What Is Leadership? is a multi-session leadership retreat in a box. Why spend $20,000 to hire one expert for your meeting when your team can benefit from expert perspectives for the same price as a business lunch? With What Is Leadership? you'll be able to clearly define what it takes to be a leader and have unlimited access to the world's top success coaches any time you want. With topics ranging from productivity and time management to positive thinking, this audio collection featuring several New York Times bestselling authors will give you the confidence to take your team to new heights and offer hours of inspiration and practical steps to power-up your influence in all areas of the workplace and beyond. Featuring a bonus video from the dean of motivators himself, Zig Ziglar, this leadership system comprises an award-winning catalog of speakers and authors. What is Leadership? is the self-paced, proactive method for positioning yourself at the head of the pack, and making sure your scenery is always changing! To view the bonus DVD follow this link: [to come]"

Made For Success (Author), John C. Maxwell, Les Brown, Zig Ziglar (Narrator)

Audiobook

Give Me Money!: Millionaire Success Secrets Revealed

"Includes a bonus DVD! If your mantra is "Give me money!" you're finally in the right place at the right time. It doesn't seem right that the wealth of the world is kept by less than 1 percent of the population, but there are ways of leveling the playing field. You may be asking yourself, "How can I become a millionaire?" or simply, "How can I be rich?" This is the question of the ages, and anyone looking to know the answer need look no further. We know that success leaves clues, and there are certain things that all millionaires and billionaires have in common. So how do you get rich? Waking up in the morning and shouting at the sky, "Give me money!" probably doesn't work that well, but acknowledging your need is a great place to start. In order to reach your moneymaking goals and get all the satisfaction you deserve, you've got to start with the proper mind-set. Once you have your attitude in place, the numbers associated with wealth become academic. This concept is the core wisdom of the nine choice speakers and authors in this special program. Each expert has devoted time and attention to the topic of wealth generation and will offer various perspectives with step-by-step instructions on how to be rich. So if you want the answer to the question "How can I become a millionaire?" invest in this audio guide and get started on your wealth-building program today. To access the bonus DVD follow this link: [to come]"

Made For Success (Author), Bob Proctor, Jack Canfield, T. Harv Eker (Narrator)

Audiobook

Quiet Leadership: Six Steps to Transforming Performance at Work

"Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. ''If people are being paid to think,'' he writes, ''isn't it time the business world found out what the thing doing the work, the brain, is all about?'' Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction."

David Rock (Author), Pete Larkin (Narrator)

Audiobook