"SIX.
Research indicates that just six high-value experiences a day will increase your happiness.
Studies done at Oxford University show that at least half of your happiness comes from having a rich social network—a close group of people who truly care about you. Unsurprisingly, those who serve others tend to have the strongest social connections.
In The Little Book of Happiness, noted neuroscientist Dr. Paul J. Zak shows you how to invest in relationships so you can truly thrive.
Each chapter of The Little Book of Happiness defines one of the forty-five cardinal virtues, describes how it affects the brain, and provides scientifically sound practices for developing it. You’ll also gain access to a free app to personally track your progress as you complete each happiness-expanding exercise.
Discover how adding a daily dose of six—or more—quality experiences can change your life for the better!"
"No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Now, there’s a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold.
Creating the extraordinary used to be extraordinarily hard. Immersion offers a framework for transforming nearly any situation from ordinary to extraordinary. Based on twenty years of neuroscience research from his lab and innumerable client applications, Dr. Paul J. Zak explains why brains crave the extraordinary. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.
You can guess if your experience will be extraordinary—or you can apply the insights from Immersion to ensure it is."
"For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them.Why is “culture” so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust.When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate. This simple mechanism creates a perpetual trust-building cycle—the key to changing stubborn workplace patterns. Drawing on his original research, Zak teases out science-backed insights for building high-trust organizations. Trust Factor opens a window on how brain chemicals affect behavior, why trust gets squashed, and ways to consciously stimulate it by celebrating effort, sharing information, promoting ownership, and more. The Ofactor™ survey, data, and examples support the action plans.Engagement programs and monetary rewards are Band-Aids on broken bones. To get to the root of the problem, you’ve got to go deeper. Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally."
"Is morality universal? Why are men less faithful than women? Why do some businesses succeed while others collapse? If we have a natural impulse to empathise and care for each other, why are there psychopaths?
Neuroscientist and economist Paul Zak has spent 10 years researching to answer these questions and discover the chemical driver of our behaviour. His research has led him from a 'vampire' wedding in Devon to the jungle of Papua New Guinea and from the US military to a Buddhist monastory.
Detective story, adventure and scientific discovery rolled into one, The Moral Molecule is a brilliant read: compulsively entertaining and potentially life-changing."
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