Signs, Dialogue and Ideology illustrates and critically examines - both historically and theoretically - the current state of semiotic discourse from Peirce to Bakhtin, through Saussure, Levinas, Schaff and Rossi-Landi to modern semioticians such as Umberto Eco. Ponzio is in search of a method to construct an appropriate language to talk about signs and ideology in this "end of ideology" era. Ponzio aims at an orientation in semiotics based on dialogism and interpretation by calling attention to the widespread transition from the semiotics of decodification to the semiotics of interpretations of signs which are not constrained by the dominant process of social reproduction. To this end the author draws on the literature on 'dialogue', 'otherness', 'linguistic work', 'critique of sign fetishism', and 'interpretative dynamics'. Critique of identity and critique of the subject reaffirm the 'objective', the material, the signifiant , the interpreted sign, the opus; i.e. the 'Otherness' as opposed to the expectation of exhaustiveness in the creation and interpretation of sign products.
| ISBN: | 9789027224217 |
| Publication date: | 11th November 1993 |
| Author: | Augusto Ponzio |
| Publisher: | John Benjamins Publishing Company |
| Format: | Hardback |
| Pagination: | 203 pages |
| Series: | Critical Theory |
| Genres: |
Philosophy |
Signs, Dialogue and Ideology illustrates and critically examines - both historically and theoretically - the current state of semiotic discourse from Peirce to Bakhtin, through Saussure, Levinas, Schaff and Rossi-Landi to modern semioticians such as Umberto Eco. Ponzio is in search of a method to construct an appropriate language to talk about signs and ideology in this "end of ideology" era. Ponzio aims at an orientation in semiotics based on dialogism and interpretation by calling attention to the widespread transition from the semiotics of decodification to the semiotics of interpretations of signs which are not constrained by the dominant process of social reproduction. To this end the author draws on the literature on 'dialogue', 'otherness', 'linguistic work', 'critique of sign fetishism', and 'interpretative dynamics'. Critique of identity and critique of the subject reaffirm the 'objective', the material, the signifiant , the interpreted sign, the opus; i.e. the 'Otherness' as opposed to the expectation of exhaustiveness in the creation and interpretation of sign products.
Signs, Dialogue and Ideology features in the following genres: Philosophy
Signs, Dialogue and Ideology is available in Hardback
Signs, Dialogue and Ideology was written by Augusto Ponzio and published by John Benjamins Publishing Company
Signs, Dialogue and Ideology has 203 pages
Yes it is part of Critical Theory series