The Executor of Integrated Marketing Communications Strategy

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

The Executor of Integrated Marketing Communications Strategy features in the following genres: Sales and marketing, Business and Management

The Executor of Integrated Marketing Communications Strategy is available in Paperback

The Executor of Integrated Marketing Communications Strategy was written by KwangYong Shin and published by Springer an imprint of Springer Berlin Heidelberg

The Executor of Integrated Marketing Communications Strategy has 148 pages

Yes it is part of SpringerBriefs in Business series