This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
| ISBN: | 9783030892340 |
| Publication date: | 3rd February 2023 |
| Author: | João Leitão |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 282 pages |
| Series: | Tourism, Hospitality & Event Management |
| Genres: |
Hospitality, sports, leisure and tourism industries Entrepreneurship / Start-ups Political economy Regional / International studies |