This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.
| ISBN: | 9783030448691 |
| Publication date: | 10th April 2020 |
| Author: | Robert D Tamilia, O C Ferrell, Karen Hopkins |
| Publisher: | Springer Nature Switzerland AG |
| Format: | Paperback |
| Pagination: | 67 pages |
| Series: | SpringerBriefs in Business |
| Genres: |
Purchasing and supply management Sales and marketing Economic history |
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus onrecent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.
Marketing Channels and Supply Chain Networks in North America features in the following genres: Purchasing and supply management, Sales and marketing, Economic history
Marketing Channels and Supply Chain Networks in North America is available in Paperback
Marketing Channels and Supply Chain Networks in North America was written by Robert D Tamilia, O C Ferrell, Karen Hopkins and published by Springer Nature Switzerland AG
Marketing Channels and Supply Chain Networks in North America has 67 pages
Yes it is part of SpringerBriefs in Business series
£40.49