Our choices shape who we are - but what determines how we make our choices? In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work. Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives. Whether we want to embrace new behaviours or become more effective communicators, this is the essential guide to working with your brain to achieve fulfilling choices and lasting change.
| ISBN: | 9781800814677 |
| Publication date: | 16th July 2026 |
| Author: | Dr Emily Falk |
| Publisher: | Profile Books an imprint of Profile |
| Format: | Paperback |
| Pagination: | 304 pages |
| Genres: |
Popular psychology Cognitive and behavioural neuroscience Management: leadership and motivation Psychology: emotions Business innovation Entrepreneurship / Start-ups |
Our choices shape who we are - but what determines how we make our choices? In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work. Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives. Whether we want to embrace new behaviours or become more effective communicators, this is the essential guide to working with your brain to achieve fulfilling choices and lasting change.
What We Value features in the following genres: Popular psychology, Cognitive and behavioural neuroscience, Management: leadership and motivation, Psychology: emotions, Business innovation, Entrepreneurship / Start-ups
What We Value is available in Paperback
What We Value was written by Dr Emily Falk and published by Profile Books an imprint of Profile
What We Value has 304 pages