10% off all books and free delivery over £50
Buy from our bookstore and 25% of the cover price will be given to a school of your choice to buy more books. *15% of eBooks.

Principles of Business

View All Editions (1)

The selected edition of this book is not available to buy right now.
Add To Wishlist
Write A Review

About

Principles of Business Synopsis

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Entrepreneurship is a career path that more and more students and job seekers are considering. Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship-how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know.

Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business. Over 100 easy-to-understand entries outline the basics of:

  • Innovation Leadership
  • Investment Valuation
  • Launching New Ventures through Technology
  • Leadership & Motivation
  • Lean Manufacturing
  • Logistics Management
  • Managing the Process of Innovation
  • Marketing Strategy
  • Mergers & Acquisitions
  • Negotiations
  • Networking
  • New Ventures & the Law
  • New Product Management
  • Patents
  • Pricing Strategies
  • Principles of Advertising
  • Product Life Cycle
  • Risk Analysis
  • Scenario Planning
  • Social Entrepreneurship
  • Team Management
  • Technological Innovation
An understanding of the essentials of entrepreneurship is important for anyone who is considering creating a new product, delivering a new type of service, those who want to start their own business, or even those who have just started developing their new idea.

About This Edition

ISBN: 9781682176016
Publication date:
Author: Salem Press
Publisher: Salem Press
Format: Hardback
Pagination: 300 pages
Series: Principles of Business
Genres: Library, archive and information management
Entrepreneurship / Start-ups

Frequently asked questions