Is your business equipped with a data strategy that drives real impact?
Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.
Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.
You'll learn how to:
- Understand how data creates value across operations and decisions
- Collaborate with data teams to build a business-led strategy
- Integrate AI, automation and analytics into enterprise capability
- Navigate ethics, governance and regulatory complexity
- Prepare for the future with insight on emerging technologies
With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.
Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
| ISBN: | 9781398619616 |
| Publication date: | 3rd September 2025 |
| Author: | Bernard Marr |
| Publisher: | KoganPage an imprint of Kogan Page |
| Format: | Hardback |
| Pagination: | 296 pages |
| Genres: |
Business strategy Business innovation Data warehousing Artificial intelligence |
Is your business equipped with a data strategy that drives real impact?
Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr, this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance.
Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy.
You'll learn how to:
- Understand how data creates value across operations and decisions
- Collaborate with data teams to build a business-led strategy
- Integrate AI, automation and analytics into enterprise capability
- Navigate ethics, governance and regulatory complexity
- Prepare for the future with insight on emerging technologies
With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world.
Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies
Data Strategy features in the following genres: Business strategy, Business innovation, Data warehousing, Artificial intelligence
Data Strategy is available in Paperback, Hardback, Ebook
Data Strategy was written by Bernard Marr and published by KoganPage an imprint of Kogan Page
Data Strategy has 296 pages
£73.80