A proven framework to turn your best ideas into lasting change.
Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.
Innovation in Action introduces the DUCTRI Toolkit - a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.
Inside, you'll find:
Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.
| ISBN: | 9781394396269 |
| Publication date: | 6th July 2026 |
| Author: | Christian Walsh, Vaughan Broderick |
| Publisher: | John Wiley & Sons, Inc. an imprint of Wiley |
| Format: | Paperback |
| Pagination: | 256 pages |
| Genres: |
Business and Management |
A proven framework to turn your best ideas into lasting change.
Innovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.
Innovation in Action introduces the DUCTRI Toolkit - a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.
Inside, you'll find:
Whether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, Innovation in Action provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.
Innovation in Action features in the following genres: Business and Management
Innovation in Action is available in Paperback
Innovation in Action was written by Christian Walsh, Vaughan Broderick and published by John Wiley & Sons, Inc. an imprint of Wiley
Innovation in Action has 256 pages
£16.16