Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age.
The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
| ISBN: | 9781292040738 |
| Publication date: | 1st November 2013 |
| Author: | Dennis L Wilcox, Bryan H Reber |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 472 pages |
| Series: | Pearson Custom Library |
| Genres: |
Language learning: writing skills Dance Other performing arts |
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age.
The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.
Public Relations Writing and Media Techniques features in the following genres: Language learning: writing skills, Dance, Other performing arts
Public Relations Writing and Media Techniques is available in Paperback, Ebook
Public Relations Writing and Media Techniques was written by Dennis L Wilcox, Bryan H Reber and published by Pearson an imprint of Pearson Education
Public Relations Writing and Media Techniques has 472 pages
Yes it is part of Pearson Custom Library series
£62.99