For courses in Entrepreneurship and Small Business Management.
At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
| ISBN: | 9781292040004 |
| Publication date: | 1st November 2013 |
| Author: | Peggy Lambing, Charles Kuehl |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 294 pages |
| Series: | Pearson Custom Library |
| Genres: |
Entrepreneurship / Start-ups |
For courses in Entrepreneurship and Small Business Management.
At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.
Entrepreneurship features in the following genres: Entrepreneurship / Start-ups
Entrepreneurship is available in Paperback
Entrepreneurship was written by Peggy Lambing, Charles Kuehl and published by Pearson an imprint of Pearson Education
Entrepreneurship has 294 pages
Yes it is part of Pearson Custom Library series
£71.60