For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
| ISBN: | 9781292027418 |
| Publication date: | 1st November 2013 |
| Author: | Michael Olsen, Joseph West, Eliza Ching Yick Tse |
| Publisher: | Pearson an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 368 pages |
| Series: | Pearson Custom Library |
| Genres: |
Educational: Citizenship and social education Hospitality and service industries |
For courses in Strategic Management or Policy in Hospitality Programs.
Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.
Strategic Management in the Hospitality Industry features in the following genres: Hospitality and service industries, Educational: Citizenship and social education
Strategic Management in the Hospitality Industry is available in Paperback
Strategic Management in the Hospitality Industry was written by Michael Olsen, Joseph West, Eliza Ching Yick Tse and published by Pearson an imprint of Pearson Education
Strategic Management in the Hospitality Industry has 368 pages
Yes it is part of Pearson Custom Library series
£61.19